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Lavazza launches new range of compostable coffee capsules

·1-min read
The Lavazza flagship store’s Caffetteria (SOURCE CREDIT] for Lavazza )
The Lavazza flagship store’s Caffetteria (SOURCE CREDIT] for Lavazza )

Coffee company Lavazza has launched a range of compostable and “carbon neutral” capsules to help boost its green credentials.

The Italiam business, whicxh has a huge flagship store in Soho, says all emissions created in the process of manufacturing are offset through projects under the Lavazza Blend for Better umbrella.

The massive increase in the use of capsules and pods since the Nineties has have been widely criticised for creating vast amount of waste.

It has been estimated that out of the 39,000 capsules produced globally every minute, 29,000 go to landfill with alumniium and plastic the two most widely used materials.

Most coffee brands are now developing more sustainable and biodegradable capsules and pods.

Pietro Mazzà, regional director UK & Nordics and general manager Lavazza UK said: “The new A Modo Mio carbon neutral and industrially compostable capsules are yet another key milestone demonstrating our commitment to sustainability, a commitment fully embedded in the company’s roadmap and business strategy.

“They are the result of our deep passion for sustainability and excellence alike, a no-compromise offer reflecting everything we stand for as a business. As one of the leading players on the global coffee scene, Lavazza has put over 120 years’ worth of expertise and insights into the development of what we celebrate today as the “Barista Technology” innovation, allowing all coffee lovers to be the masters of their coffee experiences.”

All carbon emissions are offset thrugh two projects: The Kariba Forest Protection in Zimbabwe which protects forests and wildlife around Lake Kariba, and the Guanaré Forest Restoration in Uruguay, converts degraded cattle land into biodiverse forest.

The new range has seven blends with a range of strengths and taste profiles. Packs include sixteen capsules each and cost £4.99.