EQS Group-News: Cosmiq Universe AG / Key word(s): Miscellaneous
LIGHT ART EXPEDITION - ARCTICA
The internationally renowned Swiss light artist, Gerry Hofstetter, and the virtual ambassador for planet Earth, Leya Love, join forces in a world premiere: The Arctica Expedition "LoveYourPlanet". The nature art expedition will highlight the fragility of our Earth with awe-inspiring light art projections on Arctic icebergs. Its nightly illuminated icebergs call for global attention to love and appreciate our planet by respecting nature in this region, as everywhere else in the world.
Gerry Hofstetter comments, "I have realized many projects, but this one is a true world premiere that inspires me tremendously. Not only will we be able to highlight the importance of safeguarding and appreciating the beauty of this planet's nature to the best outcome for human kind, we will also embrace for the first time in my team an avatar that speaks love and sustainability to hundreds of millions of people in the world."
Working with light art projections, the renowned and award-winning light artist, Gerry Hofstetter, reminds us alongside Leya Love that the rainforests, the Arctic, and Antarctic are the lungs and heart of the Earth. Hofstetter travels the world to illuminate world-famous monuments and natural sites. The campaign "LoveYourPlanet" is the next initiative to bring more awareness to a landscape that is rapidly diminishing and changing. An awe-inspiring world that deserves our protection. "Art meets nature, and Earth fragility meets technology and innovation that help spread the message," Hofstetter says.
The light art campaign consists of six specific themes, documenting the life that exists in the Arctic from the inhabitants and culture to its animals and climate. The illuminating projections will also shed light on other endangered parts of the planet such as the rainforests and oceans. With the support of global publications, these thought-provoking images mesmerizing the beauty of planet Earth will be called to our attention before it's too late.
The live Arctic expedition offsets its CO2 emissions and includes a team of 15 people under the lead of Gerry Hofstetter. The expedition is part of a multimedia project merging light art, nature, avatar, AI, and doing good for the planet which will be documented by an international film for a cinema movie in 2022. The breathtaking light-projections of life and animals can be followed on keystone-sda.com and Instagram as the story unfolds daily until October 13, 2021.
The campaign is aligned to be at the heart of avatar Leya Love's purpose of connecting all the hearts of this world for a more loving and sustainable planet Earth. Through her adventurous, AI-backed storytelling on social media - taking her around the world - Leya Love has already touched people all over the world through the over 500 million impressions achieved on Instagram. The avatar is created by the Swiss transmedia company, Cosmiq Universe, with the mission to inspire everyone to act with heartfelt intention and help create a new, more conscious world.
Gerry Hofstetter is a world renowned light artist, event designer and film producer. He is the Managing Director and owner of Hofstetter Marketing, an international communication agency specialized in light art, events, design and film productions. The agency was founded in Zumikon, Switzerland in 1995 and has a subsidiary in Beverly Hills - Los Angeles. Gerry travels the world implementing light art projects of various sizes and in different geographical contexts. Many of his previous expeditions have taken him to Antarctica and Arctic, where his temporary light art projections aim at raising public awareness of the receding ice masses, the habitat of polar bears and other marine mammals.
Her creators at Cosmiq Universe AG, a Swiss group of transmedia experts, give life to avatar-driven story worlds that empower and inspire millions of people to help create a more conscious world. Through its virtual beings, Leya Love and Aya Stellar, Cosmiq Universe is shaping a metaverse of topics across impact storytelling, AI and tech backed social media content, film, light shows, virtual speaking, analog partnerships and media content, application of AI, music, and creating crypto-based NFT digital art value on the blockchain. The company is founded and supported by individual investors who believe in the power of changing the world through love and sustainability.
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Cosmiq Universe AG
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