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LIVE MARKETS-China, China, China

* European shares steady

* Banks lead sectoral gainers

* Asian stocks near 9-month highs

April 15 - Welcome to the home for real-time coverage of European equity markets brought to

you by Reuters stocks reporters and anchored today by Danilo Masoni. Reach him on Messenger to

share your thoughts on market moves: danilo.masoni.thomsonreuters.com@reuters.net

CHINA, CHINA, CHINA (0756 GMT)

Looks like global markets have turned their attention towards China, yet again. Be it growth

or the U.S.-China trade deal, research houses at global banks are optimistic.

They see strong activity levels recently and believe that's going to drive another round of

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all-time highs in global markets.

"We still expect global equities, led by China and the S&P 500, to make a significant new

all-time high before one should start to position for the next recession," JP Morgan equity

strategists say in a note.

Goldman Sachs sees mining companies well positioned as China property staged a V-shaped

recovery post Chinese New Year.

"China concerns are overdone."

The economy is responding to stimulus measures put in place, according to a GS note from

last week.

"...we could well be starting to see the beginnings of an economic pickup in China, after

several months of poor data," Michael Hewson at CMC Markets says.

Investors are next looking to China's March-quarter gross domestic product data due

Wednesday.

(Thyagaraju Adinarayan)

*****

BANK BOOST, DEFENSIVES SLIDE, STOXX FLAT (0732 GMT)

European shares have opened broadly stable today with banks showing further strength and

hitting their highest in more than 6 months as last week's earnings beat from JP Morgan and

easing worries over the economy bring some relief to the battered sector.

No surprise then that the bank-heavy Italian index is outperforming its peers,

climbing to its highest in more than eight months, while the broader STOXX 600 is just

about flat as defensives like consumer and healthcare stocks are taking a hit with Nestle

falling further from the fresh record high hit last week.

Its fall is dragging on the Swiss SMI index, last down 0.15 percent, while gains in

sterling have put a cap on the exporter-heavy UK FTSE 100 index.

Here's your opening snapshot:

(Danilo Masoni)

*****

WHAT YOU NEED TO KNOW AT THE OPEN (0657 GMT)

European shares are expected to start the week on a positive note with the STOXX 600 seen

climbing back towards its mid-August highs after fresh trade optimism and encouraging Chinese

data lifted shares in Asia overnight. Futures on main country benchmarks are up 0.1-0.2 percent.

In corporate news, results have started to trickle in with Vivendi posting higher

first-quarter revenue and saying it was making progress on the planned sale of up to 50 percent

of its UM music arm. Its shares are up 2 percent in premarket trade.

In M&A, eyes on Publicis after saying it will pay $4.4 billion to acquire Alliance Data's

Epsilon marketing unit. Elsewhere, Daimler is seen falling at the open on reports that Germany's

motor vehicle authority is investigating the carmaker on suspicion that 60,000 Mercedes cars

were fitted with software aimed at tricking emissions tests.

Other stock movers: Acacia Mining backs full-year production forecast; Monocle CEO says no

one has asked to buy company - FT; ING Group Chairman Andy Green to step down; Barclays activist

Bram son in fresh letter to investors over board seat; Remus operator WIG to sell Japan

operations for 320 million pounds

For more headlines check out the previous post.

(Danilo Masoni)

*****

FUTURES ON THE UP, EARNINGS START TO TRICKLE IN (0615 GMT)

The good mood seen in Asia on the strong Chinese data and signs of the Sino-US trade talks

entering a final stage has spread to Europe this morning with futures on main country benchmarks

opening up around 0.2 percent. On the corporate front, earning updates have started to trickle

in (Vivendi and Mowi) and dealmaking talk continues.

Media conglomerate Vivendi posted higher Q1 revenue and said it was making progress

on the planned sale of up to 50 percent of its UMG music arm, while Publicis said it

will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit. Meanwhile Mediaset

and ProSiebenSat.1 denied merger talks.

Here is you full headlines roundup:

Publicis pays $4.4 bln for Epsilon to extend digital reach

Vivendi Q1 sales jump; makes progress on UMG stake sale

Top fish farmer Mowi's Q1 earnings lag forecast

Rio Tinto commits extra $302 mln for Resolution copper project

Italy's Mediaset, ProSiebenSat.1 deny merger talks

Regulators press Deutsche Bank to shrink U.S. investment unit- FT

Swiss insurer Baloise to buy Belgium's Fidea for 480 mln euros

Volkswagen expects core brand's global 2019 sales to be in line with last year

German motor authority probes more Mercedes emissions software -Bild

Britain's Brewin Dolphin in talks to buy Investec's Irish wealth business

Santander seeks full ownership of Mexican business with $2.9 bln deal

Portugal's market regulator gives ultimatum to China Three Gorges in bid for EDP

Britains's Non-Standard Finance flags errors on past dividends

Ethos Foundation asks shareholders to vote down UBS executive pay proposal

Norsk Hydro's earnings delayed by 5 weeks due to March cyber attack

(Danilo Masoni)

*****

EUROPEAN STOCKS SEEN HIGHER (0529 GMT)

European shares are expected to edge up at the open today following gains in Asian markets

overnight on signs of the Sino-U.S. trade talks entering a final stage.

Financial spreadbetters expect London's FTSE to open 9 point higher at 7,446, Frankfurt's

DAX to open 23 points higher at 12,023 and Paris' CAC to open 6 points higher at 5,508

Over in Asia, shares neared nine-month highs after U.S. Treasury Secretary Steven Mnuchin

said he hoped U.S.-China trade talks were approaching a final lap, while strong Chinese export

and bank loan data boosted confidence in the global economy.

(Danilo Masoni)

*****