LIVE MARKETS-It's coming home...to French TV, Evil Knievil bets against England (again)

* European stocks fall

* STOXX set to end six-session winning streak

* U.S. may impose 10 pct tariffs on $200 bln of Chinese goods

LONDON, July 11 (Reuters) - Welcome to the home for real-time coverage of European equity

markets brought to you by Reuters stocks reporters and anchored today by Kit Rees. Reach her on

Messenger to share your thoughts on market moves: kit.rees.thomsonreuters.com@reuters.net

IT'S COMING HOME TO FRENCH TV, EVIL KNIEVIL BETS AGAINST ENGLAND (AGAIN)(1037 GMT)

Among the handful of France's biggest caps sailing through the trade war storm in

positive territory this morning is - surprise, surprise - national broadcaster TF1 (Paris: FR0000054900 - news) , a

clear World Cup winner.

With (Other OTC: WWTH - news) an audience of over 19 million, according to French media, and even more expected on

Sunday now that Les Bleus beat Belgium's Red Devils to make it to the final, TF1 is set to see

its advertising revenues jump, as Goldman Sachs (NYSE: GS-PB - news) noted yesterday.

Still on the soccer front, our Brussels bureau reports that commuters in the Belgian capital

were treated to a French soccer anthem this morning after the city's public transport lost a bet

with its counterpart in Paris.

While on this side of the Channel, England's "It's coming home" World Cup anthem is

everywhere, we, sadly for English fans, have to report a sinister omen ahead of their game

against Croatia.

You may remember that about two weeks ago, we told you that veteran London trader Simon

Cawkwell - nicknamed Evil Knievil - had bet on Belgium to beat England.

That gamble paid off for Cawkwell, who said he made 25,000 pounds when Belgium beat England

in the group stages.

Evil Knievil, who won his nickname from successful bets on the communications firm of late

tycoon Robert Maxwell, the failed British bank Northern Rock and Brexit, is now preparing to bet

in the range of 20,000 pounds against the Three Lions who face Croatia this evening.

"The whole country appears to have gone potty. I just feel I have to bet against England,"

he just told us.

Cawkwell added he had also made money from specialist bets offered by Sporting Index dubbed

"Shocking Decision, Ref!" - which allowed gamblers to predict the amount of goals that would end

up being cancelled by VAR (Video Assistant Referee).

Cawkwell rightly predicted that hardly any goals would be scrubbed because of VAR, with only

one cancelled so far in the tournament.

(Sudip Kar-Gupta, Julien Ponthus, Robert-Jan Bartunek and Helen Reid)

*****

OPENING SNAPSHOT: NOT A SPAT, NOT A DISPUTE (0728 GMT)

"Let me put this in simple language for the markets to try to understand: 'This is a

T-R-A-D-E W-A-R. Not a spat'," - Rabobank Global Daily.

Accordingly European bourses are tanking as the trade war negative vibes spread from Asia.

(Julien Ponthus)

*****

WHAT'S ON THE RADAR AHEAD OF EUROPE'S OPEN (0638 GMT)

It's looking like a gloomy start to European equity trading this morning after the U.S. said

that it may impose tariffs on an additional $200 billion worth of Chinese goods, sending

European stocks futures 0.5-0.8 percent lower.

While the STOXX 600 has risen for the past six sessions, this is likely to come to an end

today as tariffs talk knocks risk appetite. However, the upcoming earnings season could provide

some distraction.

Today a number of British companies have given trading updates. Burberry's Q1 sales rose in

line with expectations, while recruiter PageGroup (Frankfurt: 658848 - news) 's said that it expects full-year profit to

come in ahead of consensus.

And M&A news is never lacking these days after Rupert Murdoch's 21st Century Fox said it had

agreed a deal to buy Britain's Sky (Frankfurt: 893517 - news) in a $32.5 billion bid.

Here are this morning's key headlines:

Murdoch's Fox agrees $32.5 billion bid for Sky (Amsterdam: BK8.AS - news)

Burberry first quarter sales rise 3 pct, in line with forecasts

UK recruiter PageGroup says FY profit to beat estimates

Indivior (Frankfurt: 2IVA.F - news) says 2018 revenue, net income to come in below expectations

UK housebuilder Barratt sees 9 pct FY pretax profit growth

Britain's NEX Group says first-quarter revenue rose 7 pct

Sainsbury (Amsterdam: SJ6.AS - news) 's says Martin Scicluna to be next chairman

Wetherspoon comparable sales rise but cautions on rising costs

Maintenance at Romanian refinery to weigh on OMV (IOB: 0MKH.IL - news) 's Q2 operating profit

Electrical upset triggers flaring at Shell Deer Park complex -sources

Indian airline Vistara places $3.1 bln order for Airbus, Boeing (NYSE: BA - news) jets

M&S chairman tells investors there's no quick fix

(Kit Rees)

*****

EUROPEAN STOCKS FUTURES ON THE BACK FOOT (0612 GMT)

The fresh news on the trade front is weighing on European stocks futures, which have opened

lower. So it looks like the STOXX's six-day winning streak is going to come to an end.

Here's your snapshot:

(Kit Rees)

*****

EUROPEAN COMPANIES: WHO'S REPORTING WHAT (0555 GMT)

While European Q2 earnings are yet to kick off in earnest, we've got a few updates today

with a trading statement from luxury retailer Burberry and preliminary results from

troubled software company Micro Focus.

Here's the full list below:

ENTRA (LSE: 0R3Y.L - news) .OL Q2 2018 Entra ASA Earnings Release

BDEV.L Barratt Developments PLC Trading Statement Release

KLED.ST Q2 2018 Kungsleden AB Earnings Release

KVAER.OL Q2 2018 Kvaerner ASA Earnings Release

COMH.ST Q2 2018 Com Hem Holding AB Earnings Release

OMVV.VI Half Year 2018 OMV AG Trading Update

FOE.OL Q2 2018 Fred Olsen Energy ASA Earnings Release

PAGE.L Q2 2018 Pagegroup PLC Trading Statement Release

BRBY.L Q1 2019 Burberry Group PLC Trading Statement Release

MCRO.L Preliminary 2018 Micro Focus International PLC Earnings Release

ORX.ST Q2 2018 Orexo AB Earnings Release

KOF.PA Q2 2018 Kaufman & Broad SA Earnings Release

(Kit Rees)

*****

MORNING CALL: EUROPEAN SHARES SEEN OPENING LOWER (0533 GMT)

Good morning. An escalation in the U.S.-China trade dispute is set to knock back European

shares this morning, after the Trump administration said it would slap 10 percent tariffs on an

extra $200 billion worth of Chinese imports.

"While this marks a significant escalation in the US-China trade dispute, we believe a

negotiated settlement is still likely to happen before the new tariffs are implemented,"

analysts at Credit Suisse (IOB: 0QP5.IL - news) wealth management said in a note.

Nevertheless, financial spreadbetters expect Britain's FTSE 100 to fall 0.5 percent,

Germany's DAX is seen retreating 0.6-0.7 percent and France's CAC is seen opening 0.5-0.6

percent lower.

The U.S. threat of additional tariffs hit Chinese shares, though Wall Street ended in

positive territory with the S&P 500 reaching its highest close since the February sell-off.

(Kit Rees)

(Reporting by Danilo Masoni, Helen Reid, Kit Rees and Julien Ponthus)