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New M&S boss Rowe to continue to run general merchandise

LONDON, April 4 (Reuters) - Steve Rowe, the new chief executive of British retailer Marks & Spencer (Other OTC: MAKSF - news) , is to continue to lead the firm's general merchandise division and will not appoint a new executive director for the unit.

Rowe succeeded Marc Bolland as CEO on Saturday, stepping-up from his role leading general merchandise which he has held since last July.

General merchandise consists of clothing, footwear and homeware and contributes about 60 percent of M&S's profit.

"I'm going to carry on looking after general merchandise," Rowe told Reuters on Monday.

"The (GM (NYSE: GM - news) ) business unit directors will continue to report to me for the foreseeable future because that's where I believe the priority is," he said. "We need to get GM working." (Reporting by James Davey; editing by Kate Holton)