The Global Leader in Men’s Below-the-Waist Grooming Continues its Rapid International Growth Trajectory, Landing in Southeast Asia
SAN DIEGO, July 28, 2021--(BUSINESS WIRE)--MANSCAPED™, the booming grooming company and go-to brand for millions of men around the world, today announces its launch in Singapore. This is the first Asian market for the global leader in men’s below-the-waist grooming and will serve as a catalyst for what will be an exciting rollout in this expansive and coveted region.
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MANSCAPED brings its premium men’s grooming and hygiene product suite to Singapore. (Graphic: Business Wire)
"As a first-generation immigrant from Vietnam, bringing MANSCAPED to Asia is an accomplishment that means a lot to me and much of the MANSCAPED team," said Paul Tran, Founder and CEO of MANSCAPED. "Singapore is a really special place and the perfect stepping stone into this region. It is vast in diversity and immaculate in presentation - two qualities that mirror our brand’s core values. Our goal as a company is to enhance confidence in men from all walks of life and from all over the world; this launch profoundly impacts that mission."
The time has come for the men of Singapore to get their hands on MANSCAPED’s wide collection of premium grooming products. The full line of precision-engineered tools, unique formulations, and accessories are intelligently designed to level up your grooming routine, while also moving men forward. This notion, combined with MANSCAPED’s vision to drive the movement that changes the face of male grooming, is catching on quickly on a global scale.
Recently debuted and all the rage among MANSCAPED’s massive fanbase is the brand’s newest innovation, The Lawn Mower 4.0®, a revolutionary electric trimmer for the groin and body. This thoughtfully designed masterpiece anchors the company’s dynamic product suite, as well as any man’s grooming routine. Standout features include cutting-edge ceramic blades with SkinSafe™ technology to help reduce the risk of nicks and tugs, a 7,000 RPM motor with QuietStroke technology, waterproof design, 4,000K LED spotlight, wireless charging system, and a travel lock to prevent accidental use.
MANSCAPED’s curated sets, including The Perfect Package 4.0 and The Performance Package 4.0, contain the essential devices and accessories for the ultimate personal care regimen, all wrapped up in an experiential luxury kit. Take The Performance Package, which houses The Lawn Mower 4.0 alongside its above-the-waist counterpart, the Weed Whacker™. This electric nose and ear hair trimmer focuses on maximum performance and comfort, featuring SkinSafe technology, 360-degree rotary dual-blade system and waterproof capabilities. Both aforementioned bundles include MANSCAPED’s one-of-a-kind formulations like Crop Preserver® ball deodorant and Crop Reviver® ball toner, microfiber blend MANSCAPED™ Boxers, and more.
Concurrently, MANSCAPED is tapping the African market with its expansion into South Africa, officially shipping to the world’s two largest and most populous continents. Ready to elevate your grooming game? Learn more about MANSCAPED and its sought-after products by visiting sg.MANSCAPED.com.
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED is the global leader in men's grooming and hygiene below-the-waist, trusted by over 2 million men worldwide. The product range includes only the best tools, formulations, and accessories for a simple, effective, and elevated male grooming routine. MANSCAPED offers a one-stop-shop at manscaped.com and direct-to-consumer shipping in more than 30 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore and South Africa. Select products and unique bundles can also be found on Amazon with Prime and pickup options available. Retail placement includes Target, Best Buy and Macy’s stores throughout the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, YouTube, and Triller.
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Allison Frazier, Director of Public Relations