The Seattle Kraken have added two new high-profile owners to the executive mix.
Legendary former Seattle Seahawks running back Marshawn Lynch and award-winning rapper Macklemore have been welcomed into the David Bonderman-led investor group, which holds a controlling stake of the NHL's 32nd franchise.
The high-profile duo, of whom were on hand during the team's expansion draft celebration last summer, marked the announcement by hitting the ice at the team's practice facility.
Lynch was particularly disruptive and predictably hilarious, taking his opportunity to burn donuts with the team's Zamboni:
— Sportsnet (@Sportsnet) April 18, 2022
Grammy and Super Bowl winners, respectively, Macklemore and Lynch will lead initiatives "to connect with hockey fans, music lovers and community members alike," according to the team's official press release.
Both celebrities are active and philanthropic members of the Seattle community, assisting other important initiatives. Macklemore co-founded The Residency, which assists aspiring musical talents, while Lynch serves underprivileged youth in the community and elsewhere with his Fam 1st Family Foundation.
The plan is to have Lynch assist with Seattle's involvement in the NHL's "Hockey is for Everyone" campaign, which brings attention to the sport's issues with diversity and inclusion.
It cost the Kraken's initial ownership $650 million — or $150 million more than the total cost for the Vegas Golden Knights — for the expansion franchise, which entered the league this season. CNBC estimates that the stakes Macklemore and Lynch have acquired are 1 percent or less.
The return on investment hasn't been particularly overwhelming. The Kraken rank third from the bottom in the league standings with 24 wins from their first 74 games in existence.
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