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Matthew McConaughey may have left the whiskey world with his ghosts of girlfriends past, but that doesn’t mean he is getting out of the spirits business. That’s right, another celebrity tequila brand has arrived, and this one is backed by the Academy Award-winner and his wife, Camila.
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The new spirit is called Pantalones Organic Tequila, and it’s made at NOM1614, or Tequilera Tap in Amatitan, Jalisco, the same distillery where brands like Tres Agaves are made. We have not had a chance to sample the tequila yet and the details about the liquid are limited, but it is certified organic and made from 100 percent Blue Weber agave, with three expressions initially available. It’s also marketed as gluten-free, which of course it is because it’s made from agave, but no mention of being additive-free. The blanco is said to have notes of honey and citrus, the reposado is aged for nine months and has notes of fruit and oak, and the añejo spends 15 months in casks and has notes of vanilla, butterscotch, and maple.
“The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants,” said the McConaugheys in a statement. “Pantalones Organic Tequila is the best thing we’ve made with our pants on.” There are certainly some other partners behind this brand as well, but no word as to their feelings about wearing pants or not.
It seems like we’re at the point in the celebrity tequila world where it’s better to be a little self-deprecating about the category rather than taking yourself too seriously, as this cheeky video makes clear. McConaughey previously had a partnership with the Wild Turkey distillery with his Longbranch bourbon brand, a whiskey that is filtered through mesquite charcoal to give it a bit of smoke on the palate.
As we reported last year, that partnership ended on December 31, 2022, four years after the brand launched. Pantalones is a member of an organization called 1% For The Planet, and will donate one percent of all revenue to “environmental non-profit partners.” The tequila is available now to order from Total Wine (it appears to be a spirits direct option there, meaning they buy directly from the brand or distillery), priced from $45 to $55 per bottle.
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