McDonald's To Open In Communist Vietnam

McDonald's is to open its first restaurant in communist Vietnam next year - after granting a franchise to the relative of its prime minister.

The American fast food giant said it planned to open in the southern business hub Ho Chi Minh City in early 2014 after making businessman Henry Nguyen its "developmental licensee".

Mr Nguyen is the son-in-law of the country's prime minister, Nguyen Tan Dung.

"As we grow our presence in the Asia region, we are looking for partners with a blend of strong business acumen and a unique understanding of our brand," Dave Hoffmann, president of McDonald's Asia Pacific, Middle East and Africa region, said.

The son-in-law, also known as Nguyen Bao Hoang, flipped burgers for McDonald's while growing up in America - where his family fled to in 1975 at the end of the US-led Vietnam war.

He returned to his native country more than 10 years ago and now works at IDG Ventures Vietnam, a venture capital group.

"I have dreamed of one day opening a McDonald's restaurant in my native country ever since my return to Vietnam more than a decade ago," Mr Nguyen said in a statement.

Fast food giants such as KFC, Burger King, Subway and Pizza Hut already have restaurants in Vietnam alongside dozens of local chains.

In February, Starbucks opened its first store in Ho Chi Minh City, which was previously called Saigon.

It has proved highly popular with young Vietnamese who form long queues to get Western-style lattes and frappes.

The entry of McDonald's into the Vietnamese market highlights the attractiveness of the roughly 90 million population and rapidly expanding middle class, despite the country's current economic slowdown and lingering banking crisis.

Although US food and drinks - including other iconic brands such as Coca-Cola - were available in South Vietnam until the end of the war, the companies pulled out after the communist victory which paved the way for the unification of the country in 1975.

Coca-Cola re-entered the Vietnamese market after "Doi Moi", economic liberalisation and normalisation of ties with the US in the 1990s, although the company is currently subject locally to a consumer boycott over alleged tax avoidance.

McDonald's is served in over 34,500 locations, across more than 100 countries. Vietnam will be the 38th Asia Pacific nation to have McDonald's outlets.

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Market Data

  • Currencies
    Currencies
    NamePriceChange% Chg
    1.2589+0.0018+0.14%
    GBPUSD=X
    1.1862+0.0016+0.14%
    GBPEUR=X
    144.0400+0.65+0.45%
    GBPJPY=X
  • Commodities
    Commodities
    NamePriceChange% Chg
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    BZF17.NYM
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    GCZ16.CMX
    17.01-0.01-0.09%
    SIZ16.CMX
    2.64+0.02+0.78%
    HGZ16.CMX