Yahoo Finance McDonald's misses Q4 earnings expectations, but sales boosted by menu, mobile
McDonald’s (MCD) on Thursday posted a fourth quarter profit that fell short of Wall Street expectations, but the fast food giant got a sales boost from the COVID-19 trends of menu innovation, takeout and mobile ordering.
Here’s what the Chicago-based fast-food restaurant posted, compared to Wall Street’s expectations, according to a Bloomberg consensus estimate:
Revenue: $5.31 billion versus $5.37 billion expected
Adj. earnings per share (EPS): $1.70 versus $1.77 per share expected
U.S. same-store sales: 5.5% versus 4.89% expected
International same-store sales: -1.3% versus -4.32% expected
On Monday, the home of the Big Mac and Quarter Pounder, announced Spicy Chicken McNuggets and Mighty Hot Sauce are making a comeback for a limited-time only, beginning February 1st. And on February 24th McDonald’s will leap into the chicken sandwich wars with three different iterations of crispy chicken sandwich: Classic, deluxe and spicy.
Wall Street and Main Street also rallying around the anticipated launch of the McPlant, a plant-based burger, created by and for the fast food chain.
Like many restaurant chains, McDonald’s has kept sales afloat by menu innovation, and shifting aggressively to mobile ordering that allows customers to order in advance — then grab their food and go. And after a year focused mainly on digital, delivery and drive-thru, analysts are optimistic about the long-term recovery for the fast-food giant.
J.P. Morgan analyst John Ivankoe noted on Monday that McDonald’s is “well-capitalized” and well-positioned to recover in the post-COVID era, “as evidenced from a near-record 12% gain in comparable sales posted in September 2020.”
When compared to other similar fast food giants like Brands (YUM), Starbucks (SBUX) and Dominos (DPZ), the Golden Arches’ valuation is comparatively better, Ivankoe noted.
J.P. Morgan remains overweight on shares of McDonald’s, with a 12-month price target of $215. “We believe valuing McDonald’s should be longer term in nature,” the analyst added.
In a recent note, RBC Capital Markets analyst Christopher Carril said he is keeping a close eye on “relative shifts in top line trends” and foot traffic — including those for other giants like Restaurant Brands International (QSR), Wendy’s (WEN) and YUM!.
For McDonald’s in Q4, he’ll also be looking for “momentum carried over to begin the third-quarter, with top line aided by the continuation of the celebrity meals promotion and the McRib.”
Back in December, weighed in on just that.
“I do think that McDonald’s has done a nice job of driving sales with the McRib with better marketing...there will be a good catalyst path into at least the first part of 2021,” UBS restaurant analyst Dennis Geiger told Yahoo Finance Live last month.
“So from a sales perspective, there will be good numbers that you will see from them,” he added.
BTIG analyst Peter Saleh of BTIG is also eyeing menu innovation, as well. In a note from November, he reiterated the firm’s “Buy” rating and $245 price target, with a nod to new menu items like the McPlant, McRib and crispy chicken.
McDonald’s shares closed at $207.83 a share Wednesday afternoon, down 1.61% from a year ago.
Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma.
READ MORE:
Amazon, Kroger, Walmart boosted by 'once in a lifetime' convergence of online retail, grocery buys
Data: Foot traffic at Domino’s, Burger King, Pizza Hut tumble by more than half during COVID-19
Beyond Meat, Impossible Foods, Oatly: The alternative food brands that defined COVID-19 era eating
Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn, YouTube, and reddit.
