Yahoo Finance This Men's Fragrance Smells Like Good Parties, Good Dates and a Very Good Summer
Four more weeks. I know. It stings. But this "last, final heave" from a prime minister that has utterly maxed out his credit (the fourth in a long line of "last, final heaves" in fact) isn't pure lockdown misery. We can still have 30 people in the back garden, or a few mates in our home, or unlimited two player dates. It's not pure, unbridled, Mad Max: London Fields summer, sure. But it is something a little similar. And when the weather blazes up and our layers come off, the small matter of choosing a fragrance becomes an important one: it's one of the few things you wear. The BBQs and the dates and the dinner parties will continue ad infinitum. Makes sense, then, to have something that leaves a lasting impression, along with the fun Cuban collar shirt and your best pair of Dickies worker shorts.
And few have left an impression like Louis Vuitton's latest fragrance 'Imagination'. It smells good. And not just "oh, you smell pretty nice" good, but deep, both nostrils, one big long huff of God's sweet nectar gooooooood. Which comes as little surprise. 'Imagination' is the latest entry to a roster of really great fragrances that have put Vuitton back in bathroom cabinets the world over. And, like its predecessors in the aptly named California Dream, Sun Song and Cactus Garden, its a delicious invocation of the exquisite marathonic summer frenzy that only seems to happen in big and mad cities.
Jacques Cavallier Belletrud, the master nose behind Vuitton's rallying fragrance division, wanted to create a scent that felt current. "For five years, I'd been dreaming of revealing the beauty of of ambergis and expressing the quintessence of its amber note in a way that's of-the-moment and devoid of nostalgia," he's quoted as having said in the official product notes. Which sounds confusing to the non-perfumer sort, but it basically means less oudy, heavy, musky scents of private member's clubs at 3am, and lighter, smoother, younger notes. Amber is good at doing this.
There are also hints of a rare black Chinese tea, Nigerian ginger, Tunisian neroli and Calabrian bergamot – a triumphant attempt by Belletrud to elicit a sense of vacation time: "It carries within it the spirit of travel, like an olfactory transcription of Louis Vuitton's universe." And that's as close as we'll get to a strange and wonderful foreign lands for now. 'Freedom Day', a moniker feverishly dreamt up by the hysterical British press, is on hold. But use your Imagination. Smelling Good Day starts right now.
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