CHICAGO, September 16, 2021--(BUSINESS WIRE)--LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, is excited to announce that the Middleby Residential Showcase Gallery, anchored by Viking Range and La Cornue, will relocate to a new, larger space. At over 7,000 square feet, Middleby Residential will more than double the size of their existing showroom in the iconic Merchandise Mart located in downtown Chicago. The significant expansion will allow for greater visibility for Middleby Residential’s well-known and highly-respected collection of ultra-premium, luxury consumer brands.
Middleby Residential plans to open their newly designed boutique (Suite 100) during the second half of 2022. Plans by Jaime Laurita, award-winning showroom designer, chef and Creative Director for Middleby Residential, are already underway. Featured brands will include Viking, La Cornue, AGA, Lynx, U-Line, Marvel, Evo and Brava.
"We couldn’t be more excited to announce Middleby Residential has chosen to expand its presence at LuxeHome at theMART– the one-stop destination for design," said Blair Loftspring, Managing Director, Leasing and Marketing, of LuxeHome "Since their arrival to LuxeHome in 2017, designers, architects, custom home builders and homeowners have been inspired, and just as often entertained, when visiting the Middleby Residential boutique. Now, with a larger footprint, we look forward to seeing them provide an even higher level of guest experience in a new, innovative and dynamic environment."
"We are confident in the benefits of our presence at LuxeHome at theMART and are excited to expand our space for heightened visibility. We have had a positive experience in our current showroom and look forward to building on that success," said Najib Maalouf, President of Middleby Residential Kitchen Group. "The new showroom will reflect the growing portfolio of Middleby solutions and experiences from around the world; it will be a delightful showplace for the design professionals and discerning homeowners who frequent theMART."
"The LuxeHome relationship has been a win-win for Middleby Residential. Our current showroom is stunning and very well-utilized, but it’s time to build a much bigger stage. The energy and natural light in our expanded, bright space is awe inspiring, and we cannot wait to bring it to life through our world-renowned luxury brands. We are thrilled to more than double our size and activate even more models, allowing clients to test drive to their hearts content," said Middleby Residential designer Jaime Laurita.
Middleby Residential Showcase Gallery will continue to operate in its current boutique (Suite 137).
View source version on businesswire.com: https://www.businesswire.com/news/home/20210916005925/en/