UK markets open in 5 hours 58 minutes
  • NIKKEI 225

    -22.26 (-0.06%)

    -166.52 (-0.94%)

    +0.37 (+0.48%)

    +2.50 (+0.10%)
  • DOW

    -57.35 (-0.14%)
  • Bitcoin GBP

    -1,299.86 (-2.48%)
  • CMC Crypto 200

    -24.12 (-1.74%)
  • NASDAQ Composite

    -10.22 (-0.06%)
  • UK FTSE All Share

    -15.97 (-0.36%)

Millennials are looking for greener places to work

Swedish activist Greta Thunberg speaks in Piazza Castello during the Friday for future in Turin, Italy on December 13, 2019. Photo: Pacific Press/SIPA USA/PA Images
Brits are keener to go greener after being influenced by leading environmental figures such as Sir David Attenborough and Greta Thunberg. Photo: Pacific Press/SIPA USA/PA Images

Rising interest in climate change among the UK population has now reached such a level that Brits’ desire to take action is impacting their careers.

Over a quarter of workers (26%) are willing to take a salary cut in order to move to an environmentally conscious company or an NGO (non-governmental organisation), according to a survey of 2,000 workers by Totaljobs.

The rise of the ‘Green Cut’: workers willing to reduce salaries to go green

An additional 28% said they would consider quitting their job to work for an organisation they considered to be more environmentally friendly than their current one — a figure that jumps to 50% when applied to millennial workers, aged between 23 and 38.


When asked how much money they would be willing to knock off their annual salaries to take such roles, it seems there is a genuine appetite to put the planet before personal profit. On average, workers were willing to accept a salary reduction of £8,100 a year to take up a greener role, and again, the numbers were driven by age.

Millennial workers were willing to take the greatest hit, suggesting they would drop their salaries by an average of £11,400. This is three times the amount that Gen X — those aged 38-54 — would be willing to lose, at just £3,800.

READ MORE: Most Environmentally Friendly Companies

The green job market – what do businesses need to do?

Exploring a company’s green credentials is becoming commonplace during the job-seeking process — particularly for younger workers. Almost a fifth (18%) of people would refuse to work for a company they considered to be harmful to the environment – a figure that jumps to 34% for those aged between 22 and 38.

In total, 50% of the entire workforce would at least consider not joining a company because of their environmental practices.

Six in 10 of all UK workers now actively investigate a potential employer’s environmental impact as part of their job application process, with another significant jump — rising to 72% — when applied to the millennial workforce.

READ MORE: UK energy firms' claims over green tariffs could be “misleading”

But the scrutiny does not end at application. UK workers are demanding to see more from their current employers too.

Four in five UK workers believe their employer has a responsibility to take action on the environment, but just over half (59%) believe their employer is doing enough to be environmentally friendly.

In terms of solutions, addressing carbon emissions is the issue that seems to resonate the strongest, with almost a third (31%) of employees calling on their company to commit to either a neutral or reduced carbon footprint.

READ MORE: Households could be billed twice for green tax after suppliers go bust

Six in 10 (58%) workers are willing to accept spending limits elsewhere, with a view of funding increased green initiatives. Amongst the most popular areas to cut in order to fund environmental improvements were company furniture (23%), staff parties and events (20%), and team lunches (18%).

What’s inspiring green thinking?

The UK workforce is keener to go greener than ever before. Six in 10 (59%) people claim to be more interested in the climate crisis than they were five years ago, but this figure drops to 51% when asked if they have become more engaged in the past 12 months.

Increased media focus has driven change most effectively, with a third (33%) attributing their increased engagement to the proliferation of news articles.

It also appears the nation’s ongoing love-affair with national treasure Sir David Attenborough has had a massive effect on people going greener. Nearly a third (32%) believe that TV shows such as Blue Planet 2 have been most responsible for driving their interest in green issues, while a fifth (18%) said the campaigning of Greta Thunberg and Extinction Rebellion has influenced them.

READ MORE: Waitrose to take glitter out of Christmas for the environment

Meanwhile, discussions with friends and families (21%) has also been pivotal in shaping opinions.

While our interest in the environment is clearly growing, the report also suggests that there is more to be done. Over half (53%) of Brits had never heard of the Paris Agreement — the first-ever universal, legally binding global climate deal signed in 2016 by 195 nations.

Over a fifth (21%) of respondents had never heard of Extinction Rebellion, while a similar percentage (22%) had never heard of Greta Thunberg.

READ MORE: Going 100% Green Will Pay For Itself in Seven Years, Study Finds

Gudrun Cartwright, environment director at Business in the Community, said: “It has never been more important for businesses to be part of the solution to our planetary crises. Young people are no longer begging leaders to change but telling them that change is coming regardless.

“Businesses that ignore it face an imminent existential threat. For those that get ahead of the curve, turning talk into action at speed and scale, the opportunities are immense. Our futures depend on rapid, ambitious action, and we can all make a difference.”