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Millionaire Deliveroo boss says staff were rude when he went undercover in London

·1-min read
Deliveroo co-founder Will Shu  (Deliveroo)
Deliveroo co-founder Will Shu (Deliveroo)

The millionaire boss of Deliveroo has told how “rude” restaurant staff were when he went on an undercover mission to understand what his drivers go through on a day to day basis.

Co-founder Will Shu occasionally delivers food to unaware customers to test out the Deliveroo app and to “see the restaurants in action.”

But during one of his most recent rounds in Notting Hill, he claims to have been “rudely” brushed off by staff at one of the eateries.

The encounter came after he warned them that the food they’d given him to deliver was cold.

Speaking on the Diary of a CEO podcast, he said: “I did five deliveries last night in Notting Hill. I’m not like a celebrity so no one recognises me.

“Then I got the food and it was kind of cold, and I’m like ‘hey, you know this food’s kind of cold’. And they were like ‘just deliver it buddy,” he added

The 41-year-old said that after the encounter another delivery driver, who had no idea who he was, said: “You see, these guys are at it again.”

Although he did not reveal his identity to the staff, he said he made note of their behaviour and will “100 per cent” inform their bosses.

Shu said he would tell the bosses: “We need to figure out a way to get this to work. And please tell your staff just smile, say ‘hey, how are you doing’. It makes a big difference in people’s days.”

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