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Millions of Britons vow to 'buy British' as two years of Brexit talks underway

British consumers are pledging to back the country by buying UK goods (Carl Court/Getty Images)

Half of consumers are vowing to ‘buy British’ during the next two years of Brexit negotiations.

In what will be a major fillip to Prime Minister Theresa May, tens of millions of Britons will make a “conscious effort” to spend money on UK brands and with UK companies between now and when the country leaves the EU.

Equally as encouraging, is research showing that 46% of the public believe the UK will emerge from Brexit in a strong economic position.

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And 53% of the population – some 27 million people – think Brexit will open up new opportunities for UK companies to expand globally.

Peer-to-peer share trading platform Asset Match learned that the over-55s – who heavily supported the Leave campaign – are particularly confident that Brexit will provide a boost to the economy.

“When Britain voted in favour of leaving the EU, there was inevitable uncertainty around what this would mean for consumers and businesses,” said Stuart Lucas, co-CEO of Asset Match.

“Nine months on and with Article 50 now triggered, it’s clear that there is a far greater sense of optimism and drive among the UK public in favour of the growth opportunities made available to the UK’s scaling businesses.”


The survey demonstrated a widely-held view among the UK public that the government’s Brexit agenda is primarily focused at supporting the nation’s business landscape as a priority over surrounding factors.

Some 49% of Brits (25.16 million) believe entrepreneurs will be the champions of the UK’s post-Brexit economy.

Over two-fifths said they believe businesses will benefit from Brexit more than any other group of society, and a third of respondents think that scaling businesses stand to benefit more than any other part of the UK’s private sector.

“The data has revealed that society deems last year’s referendum result as a Brexit for business, with the significant majority confident in the path Brexit will forge for private sector prosperity,” added Lucas.

“It will come as welcome news for any British company or brand that consumers are rallying behind them at a time where consumer support could not be more important.”