Mobile Advertising 2024: In-App Ads Will Drive US Mobile Ad Spending Past $200 Billion in 2024
Mobile Advertising 2024
Dublin, July 12, 2024 (GLOBE NEWSWIRE) -- The "Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share" report has been added to ResearchAndMarkets.com's offering.
US mobile ad spending will cross $200 billion this year, representing over half (51.2%) of total media dollars spent in the US and nearly two-thirds (66.0%) of digital ad dollars. The vast majority of mobile ad spending will take place in apps.
Key Question: Where is mobile advertising growing most quickly?
Key Stat: Apps will reach a dominant 81.9% share of mobile ad spending this year, but mobile web advertising also continues to add more dollars each year.
Here's what's in the full report
2 Exportable files for easy reading, analysis and sharing.
5 Charts: Reliable data in simple displays for presentations and quick decision making.
2 Expert Perspectives: Insights from industry and company leaders.
Key Topics Covered:
Executive Summary
A strong user experience makes apps a natural fit for advertisers
Apps host a dominant share of mobile ads
App install spending bounces back from a tepid 2023
Social media and streaming apps drive rapid growth in video ads
Over half of mobile advertising will be native in 2024
What does this all mean for advertisers?
Insider Intelligence Interviews
Sources
Media Gallery
Charts
In-App Advertising Continues to Drive the Growth of Mobile Ad Spending
App Install Ad Spending Will Regain Steam in 2024 After a Dip in Growth in 2023
Apple's Privacy Rules Have Helped Its App Install Business Grow
In-App Video Ad Spending Captures Over a Third of Total Mobile Ad Spending
Native Display Ad Spending Dominates Mobile Advertising
Interviewed for This Report
Lashanne Phang - PubMatic, Global Business Lead, Mobile Apps and Native
Adam Smart - AppsFlyer, Director of Product, Gaming
For more information about this report visit https://www.researchandmarkets.com/r/25ybqh
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