Morrisons will offer a 30-minute delivery service from 130 stores for basic essentials, teaming up with takeaway delivery app Deliveroo.
The link-up, which launched on Tuesday, is aimed at ensuring anyone who is in self-isolation or cannot reach a store is able to get their food, the companies said.
Around 70 products will be available, including chopped tomatoes, bread and chicken, along with ready-meals including chicken tikka masala.
Bosses said the move would be “for the duration of the Covid-19 crisis” to help families stuck at home.
According to Morrisons, the deal can serve 6.8 million households and will charge the same price on Deliveroo as in stores – although there will be a £4.99 delivery fee.
Companies that use the Deliveroo service are allowed to charge higher prices on the app, with some arguing this is to offset the high fees charged by the tech giant.
Morrisons chief executive David Potts said: “Our partnership with Deliveroo will help us to continue to play our full part in feeding the nation.
“It’s a great combination of traditional and modern methods and it will provide more vulnerable people with the opportunity to receive their home delivery.”
Ajay Lakhwani, Vice President of New Business, Deliveroo said: “With families and vulnerable people in isolation, it is more important than ever that we make sure they have access to the essential household items they need.”
List of some products:
Morrisons Chopped Tomatoes 220g
Morrisons Variety Crisps 6 x 25g
Morrisons Wholemeal Medium Loaf 800g
Morrisons Large Mild Brown Onions
Morrisons Market Street Baby Leaf Salad 140g
Morrisons Salad Peppers
Morrisons Chicken Breast 485g
Morrisons Market Street British Mince Beef 500g
Morrisons Chicken Tikka Masala & Rice 450g
The Meatless Farm Co Meat Free Mince 400g