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Mr Kipling campaign stirs Premier Foods growth

July 17 (Reuters) - Bisto gravy and OXO cube maker Premier Foods reported higher group sales in the first-quarter as its Mr Kipling cakes and Batchelors brands benefitted from a TV advertising push.

The company said group sales rose 1.1% in the thirteen weeks ended June 29, helped by a 10% rise in Mr Kipling sales.

(Reporting by Tanishaa Nadkar in Bengaluru; editing by Patrick Graham)