MTV saw its highest-rated VMAs in three years among the 18-49 demographic with a 1.03 (compared to a 0.58 in 2020), according to early data from Nielsen. Among adults 18-34, the show saw its best rating since 2019, up 118% to a 1.14.
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The awards show also saw 37% growth in total viewers year-over-year with 865,000 people tuning in to MTV to watch the show, versus 630,000 last year.
In addition to MTV, the show was also simulcast on BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TVLand & VH1. Across all 13 networks, the audience rose to 3.92M viewers (up 2% from last year’s 3.85M) and the show received a 3.63 in the 18-49 demographic (up 29% year-over-year).
Paramount Global also tallied about 46M social media interactions for this year’s VMAs, which is the show’s most social engagements of all time.
The company reports that the “total minutes consumed” for the 2023 VMAs comes in at 1.82B. That’s up 14% from last year’s 1.59B.
Swift swept at Tuesday night’s show, including the top award of the night Video of the Year for “Anti-Hero.” The singer-songwriter had the odds in her favor as she was the most nominated artist of the night going into the award show with eight mentions.
Other winners of the night included Shakira with the Video Vanguard Award as well as Best Duo alongside Karol G for their song “TQG.” Anitta took Best Latin for “Funk Rave,” while Nicki Minaj won the Best Hip-Hop trophy for “Super Freaky Girl.”
See a complete list of winners here.
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