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Thierry Andretta, chief executive of Mulberry, told the PA news agency it was “unnecessary and unhelpful” when the Government ended tax-free shopping in January last year.
He said: “It obviously was not wat we wanted or needed for our London stores at the time.
“Ending tax-free meant that cities in France, Italy and elsewhere were more appealing from a shopping point of view for international tourists.
“My message is therefore that they should bring it back because they will witness more tourists as a direct result if they do.”
The calls came as Mulberry posted a jump in sales for the past year despite the “uncertain” economic backdrop.
Group revenues rose by 32% to £152.4 million for the year to April 2 as the firm benefited from the easing of pandemic restrictions.
It hailed a 36% rise in sales in the UK and a 59% increase in China after the reopening of stores.
Mulberry also revealed that pre-tax profits jumped to £21.3 million for the year, compared with £4.6 million last year.
Mr Andretta added: “Whilst the economic and geopolitical outlook remains uncertain, we are an iconic international brand with a clear strategy for future profitable, cash-generative growth.
“We remain well placed to continue to deliver sustainable returns to the benefit of all our stakeholders.”
Shares in the company were 6.8% higher at 315p on Wednesday afternoon.