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Netflix Following Amazon-Style Subscriber Tactics? Tests Streaming Deal With France's Carrefour To Boost Customer Base

Nabaparna Bhattacharya
·1-min read

Netflix, Inc. (NASDAQ:NFLX) is reportedly experimenting with a collaborative initiative alongside French retailer Carrefour S.A. (OTC:CRERF) in a trial program.

The objective is to attract a larger customer base to its most affordable subscription, mirroring a strategy employed by Amazon.Com (NASDAQ:AMZN) to enhance its streaming service clientele, Bloomberg reported, citing a joint statement.

In Bordeaux and Rouen, customers can avail of the regular ad-supported Netflix subscription at €5.99 ($6.52) monthly.

This bundled offer encompasses a 10% discount on Carrefour-branded supermarket items and complimentary shipping for orders exceeding €60, Bloomberg added.

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Should the trial garner sufficient sign-ups, Carrefour plans to extend the offer nationwide in France, the report read.

Meanwhile, in India, Netflix India’s revenue rose 24% to ₹2,214 crore in FY23, driven by lower subscription prices and a wider title range. The company’s net profit soared 75% to Rs 35 crore, excluding content investments under Los Gatos.

Related: Also Read: Netflix’s Surging Ad Subscribers Ignite Optimism, Analyst Bumps Up Price Target By 26%

Netflix, aiming to boost its lower-priced plan introduced in 2022 and reaching 15 million global customers by November, draws inspiration from Amazon Prime Video’s strategy, bundling it with the expedited Prime delivery service to attract a wider user base for its streaming service, Bloomberg added.

Price Action: NFLX shares are trading lower by 0.74% to $488.53 on the last check Tuesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Read Next:  Netflix India’s Profit Soared In FY23, But It Faces Tough Competition in Subscriber Race

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