Kim Kardashian tapped the sporty studs to model the brand’s new men’s line, available on Oct. 26
Kim Kardashian's brand SKIMS is entering the menswear game — and she has a trio of athlete heartthrobs to help her do it.
On Monday, the company announced that it will be launching its first range of briefs, boxers, tanks and tees for men inspired by the same design philosophy applied to its well-liked womenswear.
Kardashian tapped Brazilian soccer player Neymar Jr., 31, San Francisco 49ers defensive end Nick Bosa, 26, and Oklahoma City Thunder basketballer Shai Gilgeous-Alexander, 25, to model the hot new items in a sexy campaign photographed by Donna Trope.
All three of the athletes show off their six-pack abs — and tattoos, in Neymar Jr.'s case — and overall toned physiques in SKIMS' snug attention-drawing bottoms and tops.
According to a release, the company selected the athletes based on their backgrounds, how they own their personal style and their ability to connect with people beyond the realm of sports.
The size-inclusive line, according to the release, is “rooted in comfort, fit and superior movement,” to make any man feel confident, whether or not he has a 36-in. vertical leap.
The initial drop will house the Cotton, Stretch, and the performance-driven Sport collections — sized XS-5X — all of which will be available for purchase on skims.com on Oct. 26.
“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” Kardashian, founder and creative director, said in a statement. “I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.”
"It’s just a part of me," she said in her cover story released in June. "I take it really personally. It started off of my body and my shapes, and it’s very vulnerable."
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The brand, which Kardashian founded alongside Jens Grede, the husband of Emma Grede, who co-founded Good American with Khloé Kardashian, was created during Kardashian's hunt for undergarments that would match the shade of her skin.
“It started off with simply finding shapewear that was a skin tone that would match my color,” Kardashian told TIME. "I used to take my shapewear and dye it with tea bags and coffee in the bathtub."
And although the company has reached new heights of success (the Kardashians star was named WSJ. Magazine’s 2021 brand innovator) the star admitted that she still faces impostor syndrome. "But I think that’s part of what keeps me going,” she shared.
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