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Nielsen Brandbank & Wynshop Partner to Drive Discoverability and Sales

·3-min read

CHICAGO & MIAMI, December 02, 2021--(BUSINESS WIRE)--Nielsen Brandbank, the leading provider of digital product content solutions, and Wynshop, the leader in digital commerce for local store-based retailers, have partnered to provide retailers with turnkey access to Nielsen Brandbank’s accurate and high-quality digital product content.

All retailers using Wynshop’s digital commerce platform will have the option to seamlessly integrate Nielsen Brandbank’s best-in-class digital product content to help shoppers discover and engage with products across their digital channels. All trusted product content will be provided at no additional cost and can be made available upon request with no manual intervention from the retailer. The partnership enables contracted Nielsen Brandbank suppliers to have their approved digital product content syndicated to a broader network of retailers for no additional cost.

"We are excited to partner with Wynshop and enable retailers to win the battle of shopper loyalty through leading digital content, commerce and fulfilment solutions," said Roy Woodhouse, North America Commercial Lead at Nielsen Brandbank.

"The partnership removes complexity and helps retailers save time by tapping into accurate and up-to-date product content that transforms shopper confidence. We’re providing a true end-to-end ecommerce solution for our mutual retail clients as they integrate Nielsen Brandbank content to drive discoverability and conversion."

"Wynshop’s relentless commitment to innovation means that our partner retailers always have access to the most effective competitive advantages," said Charles Kaplan, Chief Revenue Officer of Wynshop. "Our partnership with Nielsen Brandbank exemplifies this commitment. Together, retailers can set up their digital business on our platform and offer an enhanced shopping experience through digital product content that leads to bigger baskets and returning customers."

About Nielsen Brandbank

Nielsen Brandbank is the leading provider of digital product content solutions enabling more than 52,000+ brands and 700+ retailers and wholesalers across the globe in over 39 countries. Nielsen Brandbank empowers clients to deliver the best shopping experience by giving them the ability to capture and share rich digital product content on all channels seamlessly.

Nielsen Brandbank’s end-to-end solutions connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging.

For more information please visit https://www.brandbank.com/

About NielsenIQ

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211202005092/en/

Contacts

Media contact:
Amy Dunning, amy.dunning@nielseniq.com

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