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Nielsen Streaming Top 10: ‘Succession’ Had 50% Viewership Spike After Episode 3’s Shocking Death

“Succession” climbed up the ranks in this week’s Nielsen’s Streaming Top 10. During the April 10-16 viewing window, the series saw a 50% viewership spike due in part to that shocking death that took place in Episode 3. This week marked the first full week of availability for the episode on HBO Max, scoring 638 million viewing minutes and landing in No. 6 on the Acquired Programs chart.

According to Nielsen, “Succession” continued to draw on a broad group of demographics from 18-64 all fairly equally represented.

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Taking the top place on Nielsen’s Overall chart is “Beef,” which also saw a 62% jump from its opening week to 1.6 billion viewing minutes. The dark comedy ended “The Night Agent’s” No. 1 run. Though, the political thriller still managed to pull in a strong 1.2 billion viewing minutes in its third week of availability.

“The Mandalorian” on Disney+ also extended its billion-minute streak to its second week, earning 1.03 billion minutes viewed and securing fourth overall, just ahead of the series finale which will be included in the next interval.

The “Star Wars” series lands just below Netflix’s “Love is Blind” which snagged an impressive 1.09 billion minutes viewed with the release of its Season 4 finale. A special live reunion was planned for the unscripted dating show on the 17, but due to a technical snafu, was added to the streaming service the following day — meaning, the final numbers for the season will be counted in the weeks to come.

“Florida Man” also cracked the chart during the viewing window at No. 9 overall. With its seven episodes, the series earned 647 million minutes viewed in its first four days of availability.

“Ted Lasso” didn’t make the overall chart this week, but remained on the Streaming Originals chart with 614 million minutes viewed. The comedy landed at No. 7 on the list.

Elsewhere on the list is “Cocomelon” (830 million), “NCIS” (779 million), “Bluey” (744 million), “South Park” (726 million), and “Grey’s Anatomy” (645 million).

See Nielsen’s list of overall streaming rankings for April 10-16 first, followed by original streaming titles, acquired titles and then films.

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