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North America Sex Toys Market Report 2021: Market to Reach $24.92 Bn by 2027 - Changing Perspectives of Customers Toward Utilization of Sex Toys and Increasing Number of Online Sex Toys Retailers

·4-min read

Dublin, June 02, 2021 (GLOBE NEWSWIRE) -- The "North America Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material, Gender, Distribution, and Country" report has been added to's offering.

The North America sex toys market is anticipated to reach US$ 24,920.3 million by 2027 from US$ 13,476.8 million in 2019. The market is projected to grow at a CAGR of 8.0% from 2020 to 2027.

The sex toys market in North America is growing primarily due to the changing perspectives of customers toward utilization of sex toys and increasing number of online sex toys retailers. However, increased risk of adverse effects of harmful chemicals in sex toys is likely to hamper the market growth.

Sex toys are especially designed for sexual stimulations. The toys help improve sexual performance, extend shorten foreplay, and satisfy a partner who needs more time to climax. Moreover, some of the customers utilize sex toys to have orgasm, fantasize, relax, fall asleep, and to simply feel connected to their own bodies.

The perception of people about the use and adoption of sex toys is changing in the region. For instance, according to a survey conducted by Lovehoney in 2020, two third of population in the US has normalized the utilization of sex toys. Also, according to the survey population, sexual wellness is equally important along with physical and mental health.

The change in perception for sex toys among customers has encouraged the market players to develop advanced pleasure giving products. Moreover, the change is perception is also leading to the massive adoption of sex toys, especially by women. For instance, according to a research paper published by a group of researchers at University of Kassel, Kassel, Germany in 2016, an estimated two third women population in the US prefers to use sex toys for partnered sexual activities and masturbation. Further, surging number of adult shops in the region represents a shift in attitude toward sexual products, which, in turn is likely to drive the market growth.

The market witnessed a significant growth during COVID-19 pandemic. Complete shut downs and online availability of the products played a prominent role in increased demand for sex toys in the region. Moreover, devoid of sexual activities due to social distancing policies also offered a positive environment for the use of sex toys in North America.

Based on material. the North America sex toys market is segmented into silicone, plastic, metal, glass, and others. In 2019, the silicone segment held largest share in the market and the same segment is expected to register the highest CAGR during the forecast period.

Key Topics Covered:

1. Introduction

2. Key Takeaways

3. Research Methodology

4. Sex Toys Market - Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Expert Opinion

5. Sex Toys Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys
5.1.2 Increasing Number of Online Sex Toys Retailers
5.2 Market Restraints
5.2.1 Harmful Chemicals in Sex Toys
5.3 Market Opportunities
5.3.1 Increasing Investment by Sex Toys Manufacturers
5.4 Future Trends
5.4.1 Increasing Adoption of Technology in Sex Toys
5.5 Impact Analysis

6. Sex Toys Market - Regional Analysis
6.1 North America Sex Toys Market Revenue Forecast and Analysis
6.2 Market Positioning of Key Players

7. Sex Toys Market- By Material
7.1 Overview
7.2 Sex Toys Market Share, by Material, 2019 and 2027 (%)

8. Sex toys Market- By Gender
8.1 Overview
8.2 Sex toys Market Share, by Gender, 2019 and 2027 (%)

9. Sex toys Market- By Distribution
9.1 Overview
9.2 Sex toys Market Share, by Distribution, 2019 and 2027 (%)

10. Sex toys Market - Geographic Analysis

11. Impact of COVID-19 Pandemic on North America Sex Toys Market

12. Sex toys Market- Industry Landscape
12.1 Overview
12.2 Growth Strategies Done by the Companies in the Market, (%)
12.3 Organic Developments
12.4 Inorganic Developments

13. Company Profiles

  • Crave

  • Lovehoney Group Ltd.

  • BMS Factory

  • TENGA Co., Ltd.


  • WOW Tech International GmbH

  • LELO



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