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North American Video Services Market Report 2022: Five-year Forecasts for Pay-TV and OTT Subscriptions

·2-min read
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Dublin, Aug. 26, 2022 (GLOBE NEWSWIRE) -- The "North American Video Services: State of the Market" report has been added to's offering.

This State of the Market industry report examines the top trends in the US and Canadian video service markets and the forces that will affect the market over the next year. The report includes a five-year forecast of pay-TV and OTT subscriptions in the North American market.

The video services space, including pay TV and OTT, continues to evolve to meet ever-changing market conditions and consumer behaviours.

The traditional pay-TV market continues to face significant challenges including ongoing subscriber erosion and competition from vMVPDs. The market has had to pivot to vertical integration and bundling, aggregation, and online video solutions to sustain and grow.

The OTT video services market continues to evolve, with high-profile offerings from large media organisations and smaller-scale offerings from a variety of more niche players. Services continue to augment their user experiences and distribution channels with many employing a hybrid business model approach to better reach and monetize their offerings.

Key Topics Covered:

Bottom Line

  • Evolution of Entertainment Media Consumption

  • COVID Impact on Video Consumption

  • Cord Cutting Continues, Impacting Revenues

  • The Streaming Service Stack Has Not Yet Hit its Ceiling

  • Without Contracts, Service Hoppers Contribute to Churn

  • Content and Discovery Challenges Impact the User Experience

  • Bundles and Aggregation Platforms Aid in Service Discovery

Assessing the Video Service Market: Strategies by Service Segment

  • Defining the Video Service Market

  • Traditional Pay-TV Providers Move Online

  • vMVPDs Grow Despite High Operating Costs

  • Subscription Video-On-Demand (SVOD): Services Raise Prices

  • Transactional Video on Demand (TVOD) Benefits from Shelter at Home

  • Advertising-based Video-on-Demand Services (AVOD) and (FAST) on the Rise

Trends Shaping the Streaming Services Market

  • Smart TVs are on Fire

  • Shifts in Windowing Grow TVOD Services

  • Consolidation Driving Competition

  • Content Creators are Going Direct to Consumer (DTC)

  • Standard Measurements in Development

  • Hybrid Business Models are a Competitive Advantage

Profiles of OTT Services with Hybrid Business Models

  • ViacomCBS - As of February 2022 -"Paramount"

  • Discovery+

  • Redbox

  • AppleTV+

  • Peacock

Market Forecast: US OTT Service Subscriptions and Revenue

  • Forecast Methodology and Assumptions

  • Forecast US OTT Service Subscriptions

  • Revenue Forecast

Implications and Recommendations

Glossary of Terms


Companies Research or Interviewed for Report

List of Figures


Companies Mentioned

  • ViacomCBS - As of February 2022 -"Paramount"

  • Discovery+

  • Redbox

  • AppleTV+

  • Peacock

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900