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Nucleus Research’s 2021 CPQ Technology Value Matrix Shows Fevered Adoption Among Global Businesses

·2-min read

Reflecting on notable business disruptions over the past year, Nucleus Research’s newest report examines the adoption of CPQ as businesses leverage the solution to accelerate sales cycles, maximize revenue, and improve customer satisfaction.

MIAMI, November 30, 2021--(BUSINESS WIRE)--Supply chain issues, labor shortages, convoluted regulations, and the looming threat of new COVID variants continue to add to operational challenges for businesses. As a result, organizations of all sizes are finding more value and success in implementing Configure, Price, and Quote (CPQ) solutions to enhance sales team performance and enable e-commerce and self-service sales channels, according to Nucleus Research’s CPQ Technology Value Matrix 2021.

This annual assessment of CPQ technology from Nucleus Research, the leading provider of ROI-based analysis of technology services and solutions, lists Conga, Oracle, Salesforce, Infor, and PROS as industry leaders. Nucleus has identified a key driver of growth: the necessity of digital transformation, which has made the administrative ease-of-use of a given CPQ solution critical to maintaining market share.

Per Nucleus, CPQ is a critical solution to help businesses mitigate such disruptions and even open the doors to new business opportunities. The adoption of CPQ is at a fever pitch across virtually all industries, a market growth which Nucleus attributes to service industries’ embracement of the subscription economy and manufacturers implementing complex self-service product configurators.

"Vendors are prioritizing reducing their IT burden; therefore, they now prefer CPQ solutions that do not require professional developers to maintain the system, implement new products, and make product and pricing rules configurations," said Research Manager Isaac Gould.

To create the 2021 CPQ Technology Value Matrix, Nucleus Research evaluated vendors based on their usability and functionality, as well as the value that customers realized from each product’s capabilities.

To download the full 2021 CPQ Technology Value Matrix, click here.

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through marketing hype to understand real operational value and select or renew the best technology solution for their environment. For more information, visit

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Ashley Richardson
Airfoil Group
(850) 346-4145

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