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O2 Christmas advert is full of magic & imagination with winter wonderland-esque ice rink

Olivia Heath
·2-min read
Photo credit: O2
Photo credit: O2

From House Beautiful

O2's first ever Christmas advert is a story magic and imagination and features 10-year-old ice skater, Darcy Murdoch, and the O2 mascot, Bubl the robot.

In a beautiful snowy, winter wonderland landscape, Darcy, a young professional ice skater from Dundee, tentatively takes to the ice rink alone – she is just one of millions of young people unable to participate in the sport they love this year due to lockdown.

But help is soon at hand in the form of Bubl the robot, highlighting that O2 is always there for you, whenever you need it. We see a heartwarming story unfold as Bubl and Darcy beautifully glide around on the ice, supporting each other and getting lost in the moment.

The dream soon fades to reveal Darcy at home with her real-life sister Lexi, and their Mum. It turns out Darcy was watching Olaf’s Frozen Adventure on Disney+ via her new tablet, and had gone into a world of her own imagination with the Disney Christmas featurette.

It highlights O2's offer: 'Unwrap the magic of Christmas with up to 12 months of Disney+ on us.'

Behind the scenes, training during lockdown has been challenging for Darcy as ice rinks across the country have been closed. A competitive ice skater since she was five years old, Darcy was treated to an entirely new ice rink built for the shoot by O2 and creative agency VCCP in a secret location filmed in the UK.

Alongside the 60-second advert will be a 360-brand campaign including an exclusive Snapchat Augmented Reality Lens to bring the O2 Christmas advert into people's living rooms. The front facing camera will allow you to take a selfie with Bubl, while the rear facing camera turns the floor into an icy lake, as seen in the ad. Bubl appears on screen to skate across the floor, with Snapchatters able to get them to perform skating tricks on command.

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