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OPINION - How to be a CEO podcast: Gymshark’s Ben Francis on creating a global brand

Gymshark’s Ben Francis on creating a global brand (Gymshark)
Gymshark’s Ben Francis on creating a global brand (Gymshark)

Gymshark started in Ben Francis’s parents’ garage in the Midlands, with lessons from his gran on how to sew.

Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London’s Regent Street.

In this episode we talk about:

  • Why Gymshark’s “a story of failure”

  • The power of leading from your gut

  • The test and learn mentality

  • Why he didn’t take a salary for two years

  • The value of hustling

  • What they’re doing to make their Regent Street store a unique retail experience

  • The philosophy of “community, conditioning and retail”

Listen here or here:

You can also find us wherever you stream your podcasts.