OPINION - How to be a CEO podcast: Gymshark’s Ben Francis on creating a global brand

Gymshark’s Ben Francis on creating a global brand (Gymshark)

Gymshark started in Ben Francis’s parents’ garage in the Midlands, with lessons from his gran on how to sew.

Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London’s Regent Street.

In this episode we talk about:

• Why Gymshark’s “a story of failure”

• The power of leading from your gut

• The test and learn mentality

• Why he didn’t take a salary for two years

• The value of hustling

• What they’re doing to make their Regent Street store a unique retail experience

• The philosophy of “community, conditioning and retail”

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