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Opportunities in the PreK-12 School Market 2020-2021: Overall Instructional Materials Industry is Projected to Reach $8.6 billion in 2020

Research and Markets
·2-min read

Dublin, Sept. 29, 2020 (GLOBE NEWSWIRE) -- The "Publishing for the PreK-12 Market 2020-2021" report has been added to's offering.

This report addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

The report defines the major segments of the instructional materials industry - core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines - and sizes the individual segments and the overall instructional materials industry, which are projected to come in at $8.6 billion in 2020.

This report provides detailed information on the state of the industry, particularly in 2019, as well as the drivers of change in 2020 and for the future through 2023, including the most significant impact of the COVID-19 pandemic.

Topics in Publishing for the PreK-12 Market 2020-2021 include:

  • Drivers of and challenges to industry growth by segment - including cyclical nature of instructional materials adoption.

  • Latest enrollment and market data for public, private, charter school students and those attending home schools and virtual schools.

  • Up-to-date policy initiatives at the state and federal levels.

  • Trends in state and federal funding for education.

  • Drivers behind the change in the pace of the uptake of courseware and digital supplements in schools.

  • The resurgence of interest in literacy, history and civics and the growing interest in and need for social and emotional learning, as well as professional development for teachers.

  • Trends in mergers and acquisitions in the educational publishing/ed-tech industry.

  • Competitive analyses of 13 leading publishers: Cambium Learning Group, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, K12 Inc., McGraw Hill, Renaissance, Rosetta Stone, Savvas Learning, Scholastic, School Specialty, and Scientific Learning.

  • Market segment projections through 2023.

Companies Mentioned

  • Cambium Learning Group

  • Cengage (National Geographic Learning)

  • Discovery Education

  • Goodheart-Willcox

  • Houghton Mifflin Harcourt

  • K12 Inc.

  • McGraw Hill

  • Renaissance

  • Rosetta Stone

  • Savvas Learning

  • Scholastic

  • School Specialty

  • Scientific Learning

For more information about this report visit

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