Yahoo Finance Owning This Breitling Will Be Very, Very Tough
Breitling is cementing its relationship with Ironman, the global endurance race brand, with two new releases.
The watches are versions of its Endurance Pro, the brand’s “athleisure” line, which it introduced last year. Although Breitling has held associations with sporting events like the Giro d’Italia and motorsports before, it effectively represented an entry into the booming “active lifestyle” category, a new one for the brand.
The 44mm sports chronographs were made from Breitling’s proprietary “Breitlight”, a polymer roughly six times lighter than stainless steel and one particularly resistant to knocks and corrosion. The watch was meant to be noticed: it came in bright red, orange, yellow, red or blue, a nod to the Breitling Sprint, a colourful Seventies’ model that included a heart-rate monitor for athletes to record their performance.
The two new Endurance Pros are co-designed with Ironman. They come in a red version, the Endurance Pro Ironman, widely available from today, and a black and gold version, the Endurance Pro Ironman Finisher, available through Ironman– and only to those who've completed an Ironman event. Each of the latter's case back is inscribed with the Ironman logo. As far as bragging rights watches go, it's a new level.
“Ironman truly reflects our core values of performance and endurance,” says Breitling CEO Georges Kern. “We’ve designed this to be an ideal watch for elite athletes as well as a casual, everyday sports chronograph.”
Additional models for the Ironman community will be released later in 2021.
£2,720; breitling.com
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