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Performance One AG plans IPO in 2021

·13-min read

12.10.2021 / 08:00
The issuer is solely responsible for the content of this announcement.


Performance One AG plans IPO in 2021

Mannheim, 12 October 2021 - Performance One AG ("Company" and, together with its consolidated subsidiaries, "PERFORMANCE ONE") plans to go public in 2021. The dynamically growing digital solution provider is targeting a listing in the Scale segment of the Open Market (Freiverkehr) of the Frankfurt Stock Exchange. The planned offering mainly consists of new shares from a capital increase. PERFORMANCE ONE intends to use the proceeds from the issue to dynamically drive its growth. Approximately 50% of the proceeds will be used for acquisitions to implement the buy & build strategy, approximately 25% for further product development, and approximately 25% for general corporate purposes.

PERFORMANCE ONE operates in the two business units "Digital Services" and "Innovation Products" on the basis of its own expertise in data analysis as well as development of algorithms and services in the field of artificial intelligence. The innovative, owner-managed digital solution provider develops and implements data-focused and AI-supported sales strategies for companies in the "Digital Services" unit. In the "Innovation Products" unit, PERFORMANCE ONE has developed a scalable business intelligence software BIGNITE, which was recently launched on the market. The Company also plans to enter the e-health market this year with couch:now, its own AI-supported psychological online platform for mental support on demand. To this end, the Company has worked with more than a dozen professors and experts to develop a digital, data-driven platform for AI-supported psychological online self-help, which will initially focus on the topic area of "couple relationships" and will be expanded in perspective to include other psychological life challenges.

Tobias Reinhardt, Co-Founder and Management Board member of PERFORMANCE ONE AG: "We believe we are ideally positioned to continue growing dynamically. In 2020, we were able to increase fee revenues2 in our current core business "Digital Services" alone by 19.2% to EUR 7.8 million - despite a temporarily stagnating overall market3. We have already created the structural prerequisites for further growth in this area, both through internal growth and acquisitions. At the same time, our self-developed products, i.e. our scalable business intelligence software BIGNITE and our own AI-supported psychological online platform for mental support on demand, offer excellent additional potential."

Strong growth and returns in current core business

PERFORMANCE ONE AG was founded in 2009 as suchdialog GmbH in Mannheim. Early on, the Company focused on linking internal and external data as the basis for digital sales strategies. In 2021, the Company currently supports more than 100 companies in the implementation of data-focused and AI-supported sales strategies. Among the customers are, for example, three German Bundesliga football teams, a direct insurance company, an automobile manufacturer, and a car repair shop chain. PERFORMANCE ONE's fee revenue in this area recorded a compound annual growth rate (CAGR) of around 24% from EUR 5.1 million to EUR 7.8 million from 2018 to 2020. Despite already extensive investments in the "Innovation Products" area, EBITDA4 improved from EUR 0.2 million to EUR 0.8 million in the same period, equivalent to an EBITDA margin5 of 7.6% in fiscal year 2020.

Predictive Business Intelligence is the future

Already in 2019, PERFORMANCE ONE made the decision to invest in the in-house development of digital data- and AI-driven products. The first results of this strategic decision are already visible: Recently, a scalable cloud-based software-as-a-service application, BIGNITE, was launched on the market. The first customers have already been acquired, and thanks to the developed algorithms, descriptive methods, and integrated AI of PERFORMANCE ONE, the complexity of their internal and external data is now manageable and usable. BIGNITE is a business intelligence software for companies of all industries and sizes. PERFORMANCE ONE markets BIGNITE as a scalable subscription model with monthly license fees.

Denis Lademann, Co-Founder and Management Board member of PERFORMANCE ONE AG: "BIGNITE was developed in response to multiple customer requests. From the start of development, our goal was to create a solution that is easy to install, intuitive to use, and connects various external and internal data sources. A special focus is on visualizing effects on digital sales. However, the modular software goes beyond that by also supporting diverse business decisions thanks to profound data analyses."

Growth prospects in the e-health market

With the launch of the couch:now platform planned for fall 2021, PERFORMANCE ONE is going one step further and strategically positioning itself as a venture studio in the e-health market. Together with the multipreneur Andreas Leonhard and Dr. Stefan Junker, PhD psychologist and psychological psychotherapist, author of reference books as well as course leader at HSI Heidelberg, a psychological online platform for mental support on demand was developed. The focus at the launch of this platform for AI-supported psychological online self-help is on the topic area of "couple relationship". More than a dozen selected, highly respected professors and experts make their know-how available online.

Denis Lademann: "There is a massive shortage of psychologists and psychotherapists. Anyone seeking help from corresponding experts usually has to endure long waiting times. Against this market background and because we have the expertise for the AI-supported implementation of this solution in collaboration with our two co-founders, we have decided to enter the e-health market, which we believe is growing strongly. Additional growth prospects arise for us through the gradual development of further subject areas."

PERFORMANCE ONE plans growth in four dimensions: Accelerating internal growth through further development of "Digital Services", acquisitions, attracting new business customers for the business intelligence software BIGNITE and entering the e-health market with the platform for AI-supported psychological online self-help couch:now. Tobias Reinhardt: "We are now at the point where the more than two years of development and preparation of our business intelligence software and our platform for AI-supported psychological online self-help will be reflected in the form of initial sales and the market launch, respectively. We intend to use the funds from the planned IPO to generate additional growth momentum as well as to make targeted investments in acquisitions and new product developments."

The planned IPO is being accompanied by Quirin Privatbank AG as sole global coordinator and sole bookrunner, as well as by Uwe Bögershausen Unternehmensberatung GmbH as advisor. PERFORMANCE ONE AG will publish further details on the planned IPO in due course.

1 Active customers in 2021.
2 Fee revenues for services are the share of revenues that is based on performance-related or hours-based billing for the services invoiced by the Company.
3 Source:
4 Defined as earnings after taxes added by (i) income taxes, (ii) interest and similar expenses, and (iii) amortization of intangible assets and depreciation of property, plant and equipment, as well as reduced by other interest and similar income.
5 Defined as EBITDA divided by sales revenues.

PERFORMANCE ONE AG is an owner-managed, independent digital solution provider that supports its customers in their digital transformation through a comprehensive range of data-driven services and products. With a data-centric approach, self-developed algorithms and artificial intelligence methods, the Company develops and implements holistic sales strategies for digital sales channels, for example, for three German Bundesliga football teams, a direct insurance company, an automobile manufacturer and a car repair shop chain.

In the "Digital Services" unit, the data-driven range of services extends from performance and social media marketing, decision-supporting smart data consulting and emotion-oriented creative services to technological infrastructure including cloud solutions and digital personnel marketing. In the "Innovation Products" unit, PERFORMANCE ONE uses its data and AI expertise, among other things, as a venture studio for the development and implementation of its own digital products and business models. These currently include the scalable business intelligence software BIGNITE (currently in the early access phase) and the AI-supported psychological online platform couch:now (start of the early access phase planned for fall 2021).

IR Contact
Frank Ostermair, Linh Chung
Better Orange IR & HV AG

This publication may not be published, distributed or transmitted in the United States, Canada, Australia, Japan or the United Kingdom. This publication does not constitute an offer of securities for sale or a solicitation of an offer to purchase securities (the "Securities") of PERFORMANCE ONE AG ("Company") in the United States, Australia, Canada, Japan, the United Kingdom or any other jurisdiction in which such offer or solicitation is unlawful. The Securities of the Company may not be offered or sold in the United States. There will be no public offering of the Securities in the United States. The Securities have not been, and will not be, registered under the U.S. Securities Act of 1933, as amended. The Securities may not be offered or sold in the United States, Australia, Canada, Japan or the United Kingdom or to, or for the account or benefit of, any national, resident or citizen of the United States, Australia, Canada, Japan or the United Kingdom subject to certain exceptions.

This publication constitutes neither an offer to sell nor a solicitation to buy securities. A public offer in Germany will be made solely by means of, and on the basis of, a securities prospectus which is yet to be published (the "Prospectus"). The Prospectus is expected to be approved by the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht - "BaFin") in accordance with the provisions of the Prospectus Regulation (Regulation (EU) 2017/1129). However, the approval of the Prospectus by BaFin should not be construed as an endorsement of the Company's shares. Investors should acquire Shares in the Company solely on the basis of the Prospectus and should read the Prospectus before making any investment decision in order to fully understand the potential risks and rewards associated with the decision to invest in the Shares. The Prospectus will be published promptly upon approval by the German Federal Financial Supervisory Authority (BaFin) and will be available free of charge on the website of the Company (

In member states of the European Economic Area (outside of Germany), any offering mentioned in this publication will only be addressed to and directed at persons who are "qualified investors" within the meaning of Article 2(e) of Regulation (EU) 2017/1129.

Certain statements contained in this release may constitute "forward-looking statements" that involve a number of risks and uncertainties. Forward-looking statements are generally identifiable by the use of the words "may", "will", "should", "plan", "expect", "anticipate", "estimate", "believe", "intend", "project", "goal" or "target" or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements are based on assumptions, forecasts, estimates, projections, opinions or plans that are inherently subject to significant risks, as well as uncertainties and contingencies that are subject to change. No representation is made or will be made by the Company that any forward-looking statement will be achieved or will prove to be correct. The actual future business, financial position, results of operations and prospects may differ materially from those projected or forecast in the forward-looking statements.

Neither the Company nor Quirin Privatbank AG (the "Sole Global Coordinator") nor any of their respective affiliates assume any obligation to update, and do not expect to publicly update, or publicly revise, any forward-looking statements or other information contained in this release, whether as a result of new information, future events or otherwise, except as otherwise required by law.

The Sole Global Coordinator is acting exclusively for the Company and certain shareholders of the Company and no-one else in connection with the planned offering of shares of the Company (the "Offering"). The Sole Global Coordinator will not regard any other person as its client in relation to the Offering and will not be responsible to anyone other than the Company and certain shareholders of the Company for providing the protections afforded to its clients, nor for providing advice in relation to the Offering, the contents of this announcement or any transaction, arrangement or other matter referred to herein.

In connection with the Offering, the Sole Global Coordinator and its affiliates may take up a portion of the shares offered in the Offering as a principal position and in that capacity may retain, purchase, sell, offer to sell for their own accounts such shares and other securities of the Company or related investments in connection with the Offering or otherwise. In addition, the Sole Global Coordinator and its affiliates may enter into financing arrangements (including swaps or contracts for differences) with investors in connection with which the Sole Global Coordinator and its affiliates may from time to time acquire, hold or dispose of shares of the Company. The Sole Global Coordinator does not intend to disclose the extent of any such investment or transactions, other than in accordance with any legal or regulatory obligations to do so.

None of the Sole Global Coordinator, existing shareholders of the Company or any of their respective affiliates or any of their or any of their affiliates' respective directors, officers, employees, advisers or agents accepts any responsibility or liability whatsoever for or makes any representation or warranty, express or implied, as to the truth, accuracy or completeness of the information in this release (or whether any information has been omitted from the release) or any other information relating to the Company or its subsidiaries, whether written, oral or in a visual or electronic form, and howsoever transmitted or made available, or for any loss howsoever arising from any use of this release or its contents or otherwise arising in connection therewith.


12.10.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
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