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Personal Care Appliances Global Market Report 2023


Major players in the personal care appliances market are Koninklijke Philips N.V., Conair Corporation, Dyson Ltd., Havells India Ltd., Helen of Troy Limited, Panasonic Corporation, Spectrum Brands Holdings Inc.

New York, March 07, 2023 (GLOBE NEWSWIRE) -- announces the release of the report "Personal Care Appliances Global Market Report 2023" -
, The Procter & Gamble Company, The Wahl Clipper Corporation, Vega Industries Private Limited, Yongkang Xinji Hairdressing Appliance Factory, Braun GmbH, Norelco Consumer Products Company and Johnson & Johnson.

The global personal care appliances market grew from $19.63 billion in 2022 to $21.21 billion in 2023 at a compound annual growth rate (CAGR) of 8.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The personal care appliances market is expected to grow to $28.22 billion in 2027 at a CAGR of 7.4%.

The personal care appliances market consists of sales of a trimmer, hair straighteners, hair shavers, hair dryers, hair curlers, epilators, and other personal care appliances.Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers.

The value of goods in this market includes related services sold by the creators of the goods.

Personal care appliances refer to devices that facilitate personal care applications such as personal hygiene, personal grooming, or beautification, which include hair care, oral care, and hair removal.

North America was the largest region in the personal care appliances market in 2022.Asia-Pacific is expected to be the fastest-growing region in the forecast period.

The regions covered in the personal care appliances market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main types of personal care appliances products include hair care, hair removal, oral care and other products.Hair care appliances are used for hair care on the human scalp, and to a lesser extent facial, pubic and other body hair.

There are many types of hair care devices are available such as hair dryers, hair straighteners, curling brushes, hair clippers, curling irons, hair setters and others. The different distribution channels include online and offline for end-users including male and female.

The increase in the e-commerce industry is expected to propel the growth of the personal care appliances market going forward.The e-commerce industry refers to the transactions of sale of products online.

E-commerce helps in easy promotion and sales of products to customers. For instance, according to India Brand Equity Foundation, a government-based promotion agency, the e-commerce market in India reached $52.57 billion and $67-84 billion in 2020 and 2021 respectively and is expected to reach $350 billion by 2030. Therefore, the positive outlook of the e-commerce industry is driving the personal care appliances market.

Technological advancements are a key trend gaining popularity in the personal care appliances market.Companies are emphasizing launching new technologically advanced products to capture significant market share.

For instance, in January 2021, Panasonic, a Japan-based conglomerate company operating in personal care appliances launched a new hair dryer (EH-NA67-W) for all ages and genders.The newly launched EH-NA67-W uses patented nanotechnology to reduce hair damage from daily brushing.

Also, in August 2020, Philips, a Dutch conglomerate company operating in personal care appliances introduced a brand new Hair Clipper 3000 series under the male grooming category designed with advanced Dual Cut and Trim & Flow Technology. The newly launched Philips Hair Clipper delivers maximum precision making it easy to get a salon-like haircut at home.

In November 2021, Edgewell Personal Care, a US-based consumer products company acquired Billie Inc., in an all-cash transaction at a purchase price of $310 million. With the acquisition, the Billie brand complements and strengthens Edgewell’s position in the women’s shaving category, by adding to a portfolio of strong brands including Schick Intuition, Hydro Silk, and Skintimate. Billie Inc. is a US-based consumer brand company offering a broad portfolio of personal care products for women.

The countries covered in the personal care appliances market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The personal care appliances market research report is one of a series of new reports that provides personal care appliances market statistics, including personal care appliances industry global market size, regional shares, competitors with a personal care appliances market share, detailed personal care appliances market segments, market trends and opportunities, and any further data you may need to thrive in the personal care appliances industry. This personal care appliances market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
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