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What Is Pricer's (STO:PRIC B) P/E Ratio After Its Share Price Rocketed?

Those holding Pricer (STO:PRIC B) shares must be pleased that the share price has rebounded 31% in the last thirty days. But unfortunately, the stock is still down by 14% over a quarter. That brought the twelve month gain to a very sharp 53%.

All else being equal, a sharp share price increase should make a stock less attractive to potential investors. While the market sentiment towards a stock is very changeable, in the long run, the share price will tend to move in the same direction as earnings per share. So some would prefer to hold off buying when there is a lot of optimism towards a stock. One way to gauge market expectations of a stock is to look at its Price to Earnings Ratio (PE Ratio). A high P/E ratio means that investors have a high expectation about future growth, while a low P/E ratio means they have low expectations about future growth.

View our latest analysis for Pricer

Does Pricer Have A Relatively High Or Low P/E For Its Industry?

Pricer's P/E is 22.14. The image below shows that Pricer has a P/E ratio that is roughly in line with the electronic industry average (20.8).

OM:PRIC B Price Estimation Relative to Market May 6th 2020
OM:PRIC B Price Estimation Relative to Market May 6th 2020

Pricer's P/E tells us that market participants think its prospects are roughly in line with its industry. So if Pricer actually outperforms its peers going forward, that should be a positive for the share price. Further research into factors such as insider buying and selling, could help you form your own view on whether that is likely.

How Growth Rates Impact P/E Ratios

Earnings growth rates have a big influence on P/E ratios. That's because companies that grow earnings per share quickly will rapidly increase the 'E' in the equation. And in that case, the P/E ratio itself will drop rather quickly. And as that P/E ratio drops, the company will look cheap, unless its share price increases.

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Pricer saw earnings per share decrease by 7.5% last year. But it has grown its earnings per share by 16% per year over the last three years.

A Limitation: P/E Ratios Ignore Debt and Cash In The Bank

Don't forget that the P/E ratio considers market capitalization. In other words, it does not consider any debt or cash that the company may have on the balance sheet. In theory, a company can lower its future P/E ratio by using cash or debt to invest in growth.

Spending on growth might be good or bad a few years later, but the point is that the P/E ratio does not account for the option (or lack thereof).

How Does Pricer's Debt Impact Its P/E Ratio?

Pricer has net cash of kr180m. That should lead to a higher P/E than if it did have debt, because its strong balance sheets gives it more options.

The Verdict On Pricer's P/E Ratio

Pricer trades on a P/E ratio of 22.1, which is above its market average of 16.1. The recent drop in earnings per share might keep value investors away, but the healthy balance sheet means the company retains the potential for future growth. If this growth fails to materialise, the current high P/E could prove to be temporary, as the share price falls. What is very clear is that the market has become significantly more optimistic about Pricer over the last month, with the P/E ratio rising from 17.0 back then to 22.1 today. For those who prefer to invest with the flow of momentum, that might mean it's time to put the stock on a watchlist, or research it. But the contrarian may see it as a missed opportunity.

When the market is wrong about a stock, it gives savvy investors an opportunity. As value investor Benjamin Graham famously said, 'In the short run, the market is a voting machine but in the long run, it is a weighing machine. So this free visual report on analyst forecasts could hold the key to an excellent investment decision.

Of course, you might find a fantastic investment by looking at a few good candidates. So take a peek at this free list of companies with modest (or no) debt, trading on a P/E below 20.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.