Primark launches online shopping with new click and collect service

Primark has gone online with a new click-and-collect service. Photo: Mike Kemp/In Pictures via Getty (Mike Kemp via Getty Images)

Primark (ABF.L) is finally going online with the launch of its new click and collect service on Monday, available in 25 stores across the North West of England, South and West Yorkshire and North Wales.

Under the new system, customers will be able to browse products online and add them to a virtual basket, before choosing a day to come into the store to collect in person at a designated click and collect desk.

Read more: Primark to trial click and collect as shop sales rebound

The trial only allows customers to shop online across baby, kids and decorative nursery products and toys.

Other ranges, including womenswear, menswear and homeware can only be bought in store for the time being.

While there is no delivery charge, shoppers will need to spend a minimum of £15 to use the new service.

Orders will be available for collection between two and seven days after the order is placed.

Paul Marchant, chief executive at Primark, said: "It’s a very proud moment to see click and collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value.

"We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business."

Read more: FTSE 100: Primark shelves price rises as customers face difficult choices

Primark also introduced self-service checkouts in select stores earlier this year as a way to reduce queuing times.

The 25 Primark stores taking part in the click and collect trial are:

• Birkenhead, Grange Road,

• Blackburn, The Mall Blackburn

• Blackpool, Bank Hey Street

• Bolton, Crompton Place Shopping

• Broughton, Broughton Shopping Park

• Burnley, Charter Walk Shopping Centre

• Bury, The Rock Shopping Centre

• Carlisle, English Street

• Chester, Foregate Street

• Huddersfield, New Street

• Lancaster, Marketgate Shopping Centre

• Liverpool, Church Street

• Llandudno, Parc Llandudno Retail Park

• Manchester, Market Street

• Manchester, The Trafford Centre

• Oldham, Market Place

• Preston, Fishergate Shopping Centre

• Sheffield, Meadowhall

• Sheffield, The Moor

• Southport, Chapel Street

• Stockport, Chestergate

• Wallasey, Cherry Tree Shopping Centre

• Warrington, Golden Square

• Wigan, Standishgate

• Wrexham, Regent Street

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