Advertisement
UK markets closed
  • FTSE 100

    7,995.58
    +71.78 (+0.91%)
     
  • FTSE 250

    19,721.24
    -65.63 (-0.33%)
     
  • AIM

    755.91
    -2.92 (-0.38%)
     
  • GBP/EUR

    1.1694
    -0.0007 (-0.06%)
     
  • GBP/USD

    1.2451
    -0.0104 (-0.83%)
     
  • Bitcoin GBP

    51,726.64
    -2,464.79 (-4.55%)
     
  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     
  • S&P 500

    5,123.41
    -75.65 (-1.46%)
     
  • DOW

    37,983.24
    -475.84 (-1.24%)
     
  • CRUDE OIL

    85.45
    +0.43 (+0.51%)
     
  • GOLD FUTURES

    2,360.20
    -12.50 (-0.53%)
     
  • NIKKEI 225

    39,523.55
    +80.92 (+0.21%)
     
  • HANG SENG

    16,721.69
    -373.34 (-2.18%)
     
  • DAX

    17,930.32
    -24.16 (-0.13%)
     
  • CAC 40

    8,010.83
    -12.91 (-0.16%)
     

Prince William faced criticism for not appearing with Kate Middleton when she revealed her cancer diagnosis. But a PR professional says it was the right call.

Prince William faced criticism for not appearing with Kate Middleton when she revealed her cancer diagnosis. But a PR professional says it was the right call.
  • Kate Middleton, the Princess of Wales, announced her cancer diagnosis on March 22.

  • Some criticized Prince William for not appearing in the video statement beside Middleton.

  • Dini von Mueffling, a PR professional, said Prince William's appearance may have been distracting.

Kate Middleton quelled weeks of wild speculation by announcing her cancer diagnosis, yet some corners of the internet still weren't satisfied.

Kensington Palace released the video statement featuring the Princess of Wales, 42, on March 22. In the video, Middleton donned casual clothes and sat on a bench in a garden while sharing details about her health.

Though the video sparked waves of support from other royals, politicians, and celebrities, some netizens criticized her husband, Prince William, 41, for not appearing by her side. But Dini von Mueffling, a PR professional, disagreed.

ADVERTISEMENT

"I think it might've been distracting to have William there," von Mueffling said. "Certainly, there would've been stories that followed about body language and their nonverbal communications and things like that. This is her story, and she's choosing to own it."

Von Mueffling owns an eponymous PR firm in New York City. Her clients have included Monica Lewinsky and Virginia Giuffre.

"I think her decision to do so was commendable," von Mueffling added.

Prince William and Kate Middleton walk through the street with a crowd.
Prince William and Kate Middleton in Moray, Scotland, in November 2023.Jane Barlow - WPA Pool/Getty Images

Critics also felt that Kensington Palace bungled the lead-up to Middleton's announcement. The weeks preceding the video statement saw conspiracy theories overtake the internet. Many speculated on Middleton's marital status.

Kensington Palace also faced a photo-editing scandal that caused a further online frenzy. At one point, the American TV host Stephen Colbert even joined in on the rumors.

Von Mueffling said that while Kensington Palace could have likely done more to silence speculation, she said Middleton may not have wanted that.

"I do think they could have done more, but we also don't know what Kate wanted," von Mueffling said. "It's clear that she has gone through hell, and she was in the hospital for a long time."

Von Mueffling pointed out the physical and mental strain that often accompanies such diagnoses, so "maybe she wanted to wait until she was strong enough to issue the message herself."

Prince William, Kate Middleton, and their kids on Christmas in 2023
Kate Middleton, Princess Charlotte, Prince George, Prince William, and Prince Louis in December 2023.Samir Hussein/WireImage/Getty Images

Von Mueffling added that timing around the video's release might have also been a strategic choice for her three children: 10-year-old Prince George, 8-year-old Princess Charlotte, and 5-year-old Prince Louis.

"Also, the timing was particularly notable because they released it very late on the Friday before the beginning of the Easter holiday for the kids, so there wouldn't be paparazzi trying to get reaction shots of the kids and how they're doing."

Kensington Palace's initial statement said Middleton would not return to public engagements "until after Easter." Sources told People that the family would likely skip the royal family's annual Easter services in favor of a private weekend at home.

Meanwhile, Buckingham Palace told the Associated Press that Charles will join other royals at the Easter Sunday service this weekend in his first major public appearance since his diagnosis.

Read the original article on Business Insider