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A wave of economic turmoil has washed through the stock market over the past two years, sending investors fleeing for the perceived safety of dependable dividends. Finding the best dividends on offer is tough, and in this article we're going to take a look at whether Pz Cussons (LON:PZC) could be one of them.
Mounting numbers of dividend cuts have put income investors under pressure like never before. Deceptively high yields have turned into traps and the promise of payout growth has vaporised. For those investors who rely on high yielding shares, it's been a difficult time...
The good news is that some stocks look well placed to ride out this chaos. With a checklist of key dividend measures, you can be on the path to finding them. Here's a summary of why Pz Cussons scores well...
1. High (but not excessive) dividend yield
Yield is an important dividend metric because it tells you the percentage of how much a company pays out in dividends each year relative to its share price. That makes it easy to compare dividend payouts right across the market.
High yields are obviously appealing but be careful of excessively high yields (usually above 10%) because they can be a sign of problems. When the market suspects a company may be unable to sustain its dividend, the share price will fall and actually push the yield higher - and this can be a trap. So it pays to be wary of excessive yields.
Pz Cussons has a dividend yield of 3.22%.
2. Dividend growth
Another important marker for income investors is a track record of dividend growth - and evidence that the growth will continue. Consistent dividend growth can be a pointer to companies that are carefully managing their payout policies - and rewarding their shareholders over time. Rather than aggressively dishing out earnings, dividend growth companies tend to have more modest yields, but are better at sustaining their payouts.
Pz Cussons has increased its dividend payout 6 times over the past 10 years - and the dividend per share is forecast to grow by 7.77% in the coming year.
3. Dividend safety
Attractively high yields obviously turn heads - but it’s important to know that a dividend is affordable. Dividend Cover (similar to the payout ratio) is a go-to measure of a company's net income over the dividend paid to shareholders. It’s calculated as earnings per share divided by the dividend per share and helps to indicate how sustainable a dividend is.
Dividend cover of less than 1x suggests that the company can’t fund the payout from its current year earnings - and might be relying on other sources of funds to pay it.
Pz Cussons has dividend cover of 1.81.
What does this mean for potential investors?
Yield, Growth and Safety are the three main pillars that support some of the most popular dividend investing strategies. But it's important to know that dividend payouts can be cut or cancelled very quickly when the outlook changes.
To get a fuller understanding of the dividend prospects for any stock, it's important to do some investigation yourself. Indeed, we've identified areas of concern with Pz Cussons that you can find out about here.