Q1 2024 Hesai Group Earnings Call

Participants

Yifan Li; Co-Founder, CEO & Director; Hesai Group

Yuanting Shi; IR Director; Hesai Group

Bin Wang; Research Analyst; Deutsche Bank AG, Research Division

Ming Chung; Director & Analyst; Citigroup Inc., Research Division

Stanley Wang; Research Associate; Morgan Stanley, Research Division

Tina Hou; Equity Analyst; Goldman Sachs Group, Inc., Research Division

Yu Jie Lo; VP in Equity Research & Research Analyst; BofA Securities, Research Division

Zhang Yu

Ziqi Jing; Research Analyst; Haitong International Research Limited

Presentation

Operator

Hello, ladies and gentlemen. Thank you for standing by for Hesai Group's First Quarter 2024 Earnings Conference Call. (Operator Instructions) Please note that today's conference call is being recorded.
I will now turn the call over to our first speaker today, Yuanting Shi, the company's Investor Relations Director. Please go ahead.

Yuanting Shi

Thank you, operator. Hello, everyone, and thank you for joining Hesai Group's First Quarter 2021 Earnings Conference Call. Our earnings release is now available on our IR website at investor.hesaitech.com, as well as via Newswire Services.
Today, you will hear from our CEO, Dr. David Li, who will provide an overview of our recent updates and address our financial results before we open the call for questions.
Before we continue, I refer you to our safe harbor statement in our earnings press release, which applies to this call, as we will make forward-looking statements. Please also note that the company will discuss non-GAAP measures today, which are more thoroughly explained and reconciled to the most comparable measures reported on the GAAP in our earnings release and SEC filings.
With that, I'm pleased to turn over the call to our CEO, Dr. David Li. David, please go ahead.

Yifan Li

Thank you, Yuanting, and thank you, everyone, for joining our call today. We demonstrated great financial resilience in the first quarter, navigating typical seasonal factors, as well as slower demand in our robotaxi business compared with the previous year, as guided. Despite the challenges, our dedicated effort yielded first quarter net revenue and total LiDAR shipments exceeding our earlier forecast. Moreover, our effective cost management endeavors and the flywheel strategy, we have implemented brought us closer to achieving profitability in the fourth quarter of this fiscal year.
As automotive industry landscape continues to evolve, it's essential to understand the development trajectories and strategies that will shape our future progress. Let's start with a brief review of the LiDAR industry in recent years. The past decade has been a pivotal period for the LiDAR industry marked by significant growth. LiDAR applications has expanded from robotaxis to ADAS transitioning from prototype to product and presently to merchandise, where customers now seek a balanced blend of price and performance. Looking closely at 2024, we believe it's likely to be a decisive year for the LiDAR industry's leap to mass market popularity.
According to GGII, a renowned automotive research and consulting firm, the LiDAR adoption rate among EVs priced above RMB 150,000 is projected to surpass 16% this year, [baring] towards 50% in alignment with the famous crossing the (inaudible) innovation adoption model. Given this industry's inflection point, we need a flexible and a competitive product road map to support Hesai's future development.
To better explain our dual strategy approaches for ADAS LiDAR development, I'll refer to Moore's Law, which delineates 2 pathways for technological advancements, ultimate performance and ultimate value to cost.
First, a quick comment about ultimate performance. The trend towards more advanced ADAS function is clearly gaining traction among OEMs, particularly global players, driving demand for high-performance LiDAR with significantly enhanced specifications to power advanced features for Level 3 autonomous driving. In response, Hesai has leveraged its technical know-how to define the next generation of groundbreaking LiDARs with products such as AT512.
This 512 channel ultra high-performance LiDAR sets new industry standards by pushing the boundaries of every core performance metrics for long-range LiDARs boasting a detection range of over 300 meters at 10% reflectivity and image quality with a point rate of 12.3 million points per second. We designed AT512 to provide our OEM partners with the necessary components to craft autonomous driving solutions with the highest level of safety.
In terms of ultimate value to cost, LiDAR technologies expansion to mass market is an inevitable trend poised to reshape the landscape. As mainstream consumers increasingly appreciate LiDARs intrinsic value through its integration into autonomous driving systems and its pivotal role in enhancing safety, LiDAR is playing a great role in decision-making for car buyers. On the OEM side, LiDAR has become a necessity, as it enables OEMs to quickly and affordably elevate their autonomous driving features. Current market dynamics support this view.
LiDAR technology was exclusive to premium car models is now being integrated into more affordable vehicles. The growing demand for mass market LiDAR presents a golden opportunities for us reviewing an enormous market with a potential [tens of million] level shipment volume. We've implemented a flywheel strategy to capitalize on these prospects.
By leveraging our strong capabilities and vertical integration, our higher value-to-cost product will empower us to crack larger LiDAR market and elevate shipment volume. Economies of scale will further dilute cost per unit, creating a sell-through the [inverse] 1cycle. This flywheel strategy derived from our deep understanding of the industry's competitive landscape has been steadily gathering momentum since the inception of our ADAS business and will be the driving force behind our future triumphs.
By the end of the first quarter, Hesai has [cumulatively] shipped over 380,000 LiDAR since our establishment. Our leading-edge technology and proven track record create tailwinds that propel our success and amplify the long-term benefit of scale.
We are beyond thrilled to unveil recent collaborations with esteemed new customers, including 2 additional top 10 global automotive OEMs by revenue to provide ADAS LiDARs for their upcoming series production programs. We have now secured the design wins with 4 prominent global OEMs, including 3 global OEMs' joint ventures, and most importantly, one global automotive OEM with worldwide shipping program. These partnerships are landmark commercial wins for us, showcasing the trust we have diligently established with esteemed global OEMs renowned for its highest standard in vehicle safety and the performance.
Notably, some of those customers had prior engagement with our peers, but have now chosen to partner with us for the first time. We are genuinely excited to receive, [they are both] confident in our LiDAR technology, and we couldn't be more thrilled to play an integral role in the next phase of these global OEMs autonomous drive journey.
Domestically, we forged a partnership with another new customer, GAC, one of China's leading OEM to jointly develop and integrate our next-generation LiDAR product into their forthcoming line of passenger vehicles. These global and domestic partnerships reflect a substantial and steady stream of opportunities ahead. As our market share and delivery volumes continue to climb, our production cost per LiDAR will decrease boasting our competitive edge in terms of value-to-cost and making our value proposition to partners even more attractive.
While our flywheel strategy has already produced tangible positive outcomes, they are just the beginning of our journey. Our latest innovation, ATX, a cutting-edge, ultra-compact high-performance long-range ADAS LiDAR [embodied] the next phase. This groundbreaking innovation, where the X symbolizes endless possibilities, where every vehicle is priced competitively among similar products, while offering better performance across key metrics representing a significant leap forward in our commitment to excellence and scalable safety.
The ATX inherits the main capabilities of our best-selling AT128 LiDAR, retaining its market-validated one-dimensional scanning architecture, while featuring a broad array of technological advancement. First, leveraging our state-of-the-art fourth generation technology platform, the ATX demonstrated our [mastery] in seamlessly integrating internally developed core components, boasting a maximum detection range of 300 meters and the world's first 140-degree horizontal FOV in a long-range ADAS LiDAR.
The ATX sets a new standard for mass market LiDAR. With its 7x optical zoom capability, the ATX maximum detection range can be extended even further reaching 500 meters with a more concentrated FOV. This versatile feature enables the ATX to flexibly provide either a wide view of complex road conditions such as nearby vehicles and pedestrians or ultra long-range of visibilities depending on the situations need.
Additionally, the ATX optimized optical and mechanical design makes it 60% smaller and 50% lighter than AT128. It's architecture not only optimizes BOM cost, but also simplifies several manufacturing processes. This makes scale manufacturing significantly more efficient boasting our flywheel strategy.
In addition, the ATX's delegated and compact design coupled with its ultra-low-power consumption of only 8 watts, enables ATX's versatile installation in various locations within the vehicle, whether mounted on a car through behind the windshield or integrated into headlamp, the ATX offers unparalleled flexibility.
On a related note, we're proud to announce the strategic collaboration with Marelli, a global leader in automotive lighting to integrate the ATX into Marelli's innovative [headlamp] designs. This ingenious placement provides vehicle with extraordinary environmental protection capabilities significantly improving safety. On top of that, it saves cost without altering vehicle's appearance and aerodynamic performance.
Last but not least, the ATX is equipped with Hesai's proprietary first of its kind Intelligent Point Cloud Engine, IPE, which integrated 256 waveform processing cores and features a high sampling frequency of 24.6 billion per second. This innovation enables the ATX to intelligently mitigate the impact of rain, emitted gas, dust, et cetera, effectively filtering out 99.9% of the environmental noise. It also ensures reliable recognition and minimizes the false triggers, providing all-weather safety perception for intelligent vehicles. Moreover, the IPE alleviates pressure on the OEMs to develop algorithms with similar functions showcasing our deep understanding of customers' needs and pain points.
With this cutting-edge features and robust designs, ATX has already received the design wins and collaborative programs from 4 leading global domestic OEMs, including a leading domestic traditional OEM, a top-tier EV manufacturer in China, a leading new EV maker in China and a major global OEMs joint venture. These partnerships reflect industry-wide recognition of the ATX potential to revolutionize intelligent vehicle technology and capitalize widespread adoption of LiDAR across various vehicle types. The ATX is expected to enter production in the first quarter of 2025, further propelling our flywheel strategy.
Now let's briefly go through our operating and financial results for the first quarter of 2024. To be mindful of the (inaudible) of our earnings call today, I encourage listeners to refer to our first quarter earnings press release for the details.
We delivered a resilient financial performance for the first quarter with a net revenue of RMB 359.1 million, USD 49.7 million, at the higher end of our forecast in line with our expectations, factoring in typical seasonal effects. Strong growth in domestic ADAS adoption drove quarterly total LiDAR shipments over 59,000 units, a 70% year-over-year increase, offsetting slower demand in our robotaxi business compared to the previous year. Particularly noteworthy is our progress towards achieving profitability by the fourth quarter of this fiscal year, driven by effective cost management and our flywheel approach to cost and scale optimization.
Now moving to our financial outlook. For the second quarter of 2024, we expect net revenue to be between RMB 440 million, USD 60.9 million and RMB 460 million, USD 63.7 million, representing a year-over-year increase of approximately flat to 4.5%. For the full year of 2024, we anticipate annual revenue to be within the range of RMB 2.5 billion to RMB 2.8 billion, roughly USD 350 million to USD 400 million, as compared to our previous guidance of USD 400 million to USD 450 million, an adjustment around 10%.
In terms of shipments, we expect total LiDAR shipments to reach approximately 90,000 units in the second quarter of 2024 and over 500,000 units for the entire year of 2024. This updated forecast reflects our prudence in light of fluctuation in downstream EV sales during this year. With this adjustment, the contribution from high margin robotaxi business is expected to increase to roughly half of our total revenue in 2024, pushing our blended gross margin guidance towards the higher end of 30% to 35% range.
Meanwhile, we anticipate that the proportion of the revenue derived from the U.S. will be less than 20% of the total revenue in 2024, driven by increasing demand outside the U.S. This outlook is based on the current market condition and reflect the company's preliminary estimate of market and operating conditions and customer demand, which are all subject to change.
The automotive industry worldwide is undergoing a significant revolution driven by the rapid advancement of autonomous driving solutions. We're thrilled to be recognized, as a [pioneer] and leader in this transformative wave. To date, we secured ADAS design wins with a total of 18 OEMs and Tier 1 suppliers globally across approximately 70 vehicle models with a robust pipeline of [SOP], we eagerly anticipate an accelerating second half of the year and beyond.
As we look to the future, we remain committed to leading through innovation, using our technological capabilities to enhance safety, save lives and create a more intelligent global transportation system. We continue to bolstering our financial strength and global competitiveness, as we progress towards profitability by the fourth quarter of this year.
Thank you for your steadfast support and trust in our vision. We're excited about what lies ahead and remain confident in our ability to maintain our leading position and achieve sustained growth in our dynamic automotive industry. This concludes our prepared remarks today. And operator, we're now ready to take questions.

Question and Answer Session

Operator

(Operator Instructions) The first question today comes from Stanley Wang from Morgan Stanley.

Stanley Wang

So my first question is on Li Auto. Would Hesai be the sole supplier to Li Auto's upcoming BEV model launches? And if so, what would be the latest impact following the delay of some of those launches to first half 2025?

Yifan Li

Thank you. This is David Li, the Co-Founder and the CEO. First, as far as we are concerned, we are the only supplier moving forward. Of course, this in the end is Li Auto's decision. And so, the answer is yes.
And the second question is how does fluctuation on Li Auto's volume change our shipments. Of course, it does impact us. But I just wanted to point out the fact that we have quite a few major EV makers we're shipping with, and Li Auto is only one of them. And I tend to think that the aggregated amount tend to be stable, especially given the fact that the China EV is growing very fast and the adaptation rate of the LiDARs are increasing very rapidly. So overall, we are -- we remain long-term optimistic about the volume.

Stanley Wang

Great. Very clear. Second question is on the recent global OEM project wins, could you elaborate a bit more on the scope and timing of these design wins? And when will mass production begin for them and whether they will start from China or take place overseas initially?

Yuanting Shi

Thank you. I'd like to be a little more careful, as we have a very strict agreement of what we can or cannot disclose on this program. What we could tell is that it is a program that ships globally. And it's not a China-only program.
And so -- and the second thing is, I wanted to point out the development we have recently -- we explained that we have 2 additional top 10 global OEMs and when we say top 10 is ranked by revenue, and we have 2 additional programs. So now if you look at the total top 10 global OEMs by revenue, we have 6 of the 4 -- [then there is] 2 global OEM in total. And out of the 4, 3 [are with] the joint ventures, the other one is a program platform that ships globally. And of course, this -- and it's either directly or through their entity in their group, and those are design wins selected by the customer.
Actually, some of these customers have engaged with our peers previously. So we're not the first LiDAR company they work with, but they have concluded that we are the better fit for the programs, and they recognize our outstanding track record of delivering on time with the highest quality, as well as high performance and robust pipeline of the future advanced technologies. I'd like to think that securing this first worldwide shipping program is a landmark achievement for Hesai, as a LiDAR company given that these global OEMs [are] renowned for their stringent standard sourcing and verification, and we remain very hopeful that we will continue to work with more and more global OEMs.

Operator

The next question comes from Jeff Chung from Citi.

Ming Chung

Hi, David. This is Jeff. I have 2 questions. First is the excellent GP margins that we achieved in the first quarter. So could you give us a little bit more breakdown on the GP margins by products? And compared with the peers, I think our ASP seems to be much higher. So is it going to be sustainable going forward? This is my first question.
And the second question is about the second quarter volume and the margin trend guidance. And last but not least, can you give us some more update on the overseas achievements?

Yuanting Shi

Thank you, Jeff. Two questions. One is the breakdown. Unfortunately, we don't provide additional information on the breakdown between ADAS and the robotaxi. I do want to point out the fact that robotaxi is a smaller volume, much higher ASP, a relatively higher margin business that we have always had as a very important part of our business. And the ASPs even for the robotaxi has gone down, but it still remains at a much higher level than the ADAS, again, also as a gross margin. That's one of the key reasons that we are -- we have the opportunity to have a reasonable blended gross margin.
I think the second question is on the global OEM. I think I have just mentioned that we have 6 out of the 10 global by Fortune 500 revenue. And was there additional question you want to ask on this topic? About the 2Q guidance.

Yifan Li

The 2Q...

Yuanting Shi

So for the 2Q, we are guiding total shipments to reach approximately 90,000 units in the second quarter. So -- and also, we adjusted our annual target to over 500,000 for the entire year. And the updated forecast reflects our prudence in light of the fluctuations in the downstream EV sales. However, on the other side, I think we are adjusting our gross margin guidance as well because the robo -- the high-margin robotaxi business will reach around half of the total revenue in 2024, which will bring our blended gross margin of 2024 to the higher end of our guidance therefore, which is 30% to 35%, and we will reach the higher end of the guidance, which is 35%.
So in light of this, I would say like the flywheel strategy we are having now will help drive the benefits of economies of scale. And on the other side, our high margin robotaxi business, they would still contribute a lot to our total gross profit as well. And we are very confident that we will reach our GAAP level profitability by the fourth quarter of this year.

Yifan Li

And then on the global side, I think one piece of information we didn't specifically mention for this call is that we now have 12 RFI/RFQs with 9 leading global OEMs. And of course, with the recent design win, one has been converted, but most of them are expected to conclude in the less than -- following less than 12 months. And we definitely believe having a top-tier OEM taking us is very helpful for the rest to understand our capabilities in developing, delivering products to the core platforms are shipping globally, as a Chinese company. So we're super excited to continue to ride the momentum to hopefully add a few more to the list by this year.

Operator

The next question comes from Tina Hou from Goldman Sachs.

Tina Hou

Thanks for your time. And I have 2 questions. So the first one is in terms of ATX, it's a very exciting new product. So just wondering in like a steady state, what kind of volume contribution would ATX need considering it's much more economical and then more like mass market models is able to adapt that? So that's the first question.
The second question is in terms of like volume from the customers. So if there is any like fluctuation or the customers churn out, their volume is lower than expected, do we have any like pricing protection in place for us because we need to prepare the inventory and production lines for the customers. So just wondering, would we get like higher price if there is less volume than expected from some of the customers?

Yifan Li

Thank you, Tina. I will probably do the second question first because that's kind of an easier question. So it's always a step pricing. So normally, when we have a design win and a production contract with an OEM, it usually has tied to 2 conditions. One is, of course, timing by year. The other is volume because normally, when we offer a competitive price, it's under the condition of -- they will take this many units [by] this year. And then if they don't, they always have to renegotiate with us on a higher price or just fit back into the original stepping price, which is a slightly higher price if it's a lower volume. So that's the standard for the industry.
And the other question is, you wanted to explain more about the volume and some of the transitions of the 128P and ATX. So the ATX start production in 2025, but AT128P accounts for the majority in the volume. The 128P annual decline is in the tens of [the things -- is things] and (inaudible) price, ATX is a very competitive, price competitive for the price among the similar product in the category, and we expect more than 1 million units in the year 2025. And in the year 2026, we expect the ASP for the rest of the product also remain stable.
I want to point out that the difference between the 2 products. It's very clear that the ATX is designed for a mass market adoption. Actually, a lot of those customers are expecting ATX to be a standard configuration, standard, meaning that they're going to ship ATX with every car they ship, and -- which is a bold move, but I think it's the right choice.
Here's how we look at it. Historically, the AT128 series was mostly on the relatively higher-end trim of the car with more advanced ADAS functions. We call them the functional parts meaning that if you pay for the price, you get even more functions. But now with the penetration rate and the public awareness of the AEB function, automatic emergency brake, what's happening is that people see that more as like a airbag seatbelt type of a product, as opposed to something that with additional function, now it's something with additional safety.
This is a very pivotal moment for the industry because, look, if you're buying LiDAR because you believe and it's true that you're getting additional safety, it's a pretty difficult decision, [when] you decide not to take a LiDAR. It's like when you have an airbag that you decide not to take because of the price reason. So that's the biggest reason. A lot of the people are expecting the ATX to be a much more affordable product than AT128P, which is, of course, the case. And also, a lot of people are expecting the penetration rate dramatically increase, as we ship.

Yuanting Shi

And in response to your question, Tina, I understand like many analysts would be interested to explore more information about the ASP and volume of our ADAS products. So let me share some more insights on this. So in 2023, our ADAS LiDAR, ASP around $500. And in 2024, as we guided before, the AT series LiDAR, which is the ADAS LiDAR there, ASP will be below [3,000], as we guided, and that shares the same view, as we want to make the LiDAR business as a long-term and sustainable business. So our ASP is in a very healthy range.
And in 2025, because we have -- we are going to start production of our ATX product, which is more value-to-cost product. But we still expect that in 2024, it would be just the beginning of production of the ATX products, which means that the original AT128P product will still account for the majority of the shipments in 2025. And the total LiDAR shipments we expect in 2025 will be over 1 million units. And in 2026, I think the ATX product, which is the higher value-to-cost product will account for the majority of ADAS LiDAR shipments. And in 2026, we expect the total LiDAR shipments will be over 2 million units. So hopefully, that will answer your question.
Also, we are seeing a very -- I would like to say something about the industry trend, right? So we are witnessing a very rapid increase in the adoption of LiDAR. So the business is driven by the swift development of the intelligent driving functions and a growing awareness of safety among the consumers. So both factors actually significantly contributed to widespread acceptance of the LiDAR.
And while cost remains a very crucial consideration for these OEMs, I would like to say that it is not the sole determinant. I think the paramount, or the priority of the OEM is still to get the optimal value-to-cost ratios, where the value encompasses not only the product gap, but also the performance, the reliability and the mass production capability we have. And these are the areas, where we or the Hesai excel. And a good example is our customers' latest car model. So the car model was even priced below [150,000], but it now features a LiDAR configuration. I think that is a good trend. And we are very confident that in the next year or 2, more of -- more and more of our OEMs will go into SOP phase, and that will bring our shipment of the LiDARs to go to the next stage of development.

Operator

The next question comes from Bin Wang from Deutsche Bank.

Bin Wang

My question is about the assumption for your breakeven in the [number 4] quarter. Can you provide, for example, the volume assumption in the number 4 quarter and the gross margin? Is that the breakeven been driven by the huge amount of the robotaxi LiDAR. So that's number one question.
And number 2 is about the products, you mentioned is 18 OEM under Tier 1. So can those 17 OEM on one Tier 1 or 18 OEM with another additional Tier 1. And especially for the Marelli priced vehicle (inaudible), we found that Marelli lights actually [based] on a BMW vehicle. Can you assume you actually indirectly supply to BMW [via] Marelli.

Yifan Li

So I will answer the second -- again, the second question first. So we do work with Marelli and Hesai publicly announced a collaboration in which we put in a lot of innovation to try to integrate the LiDAR into a headlamp. And it's actually very smart in the sense that you can do multiple configurations at the headlamp 1 or 2 looking at forward or to the sideways and that it has the benefit of ease of cleaning and installation. It just makes a lot of things easier, especially for Western like European, American OEMs, not having a LiDAR sticking at the top of your vehicle is actually helpful.
I would argue the China market probably thinks a little differently. But for the European and American traditional carmakers, they do [it by] not having to deal with the roof-mounted LiDAR for the ease of installation reasons. But it was just a demo kit the Marelli built. And I would not overread that because the headlamp has to be installed on any car and it does not necessarily mean that this will be the decision -- and the OEMs that we already have contract with. So I would not overread that.

Yuanting Shi

And let me clarify that Marelli is not currently counted in the number of 18 OEMs and Tier 1s. So when we talk about 18 OEM, Tier 1s, they are largely customers of us, who we have to deal with.
And also, in response to your question about the fourth quarter. So for the fourth quarter, we are expecting more than 200,000 units of LiDARs to be shipped with a very healthy gross margin level. So we guided for the full year, the gross margin will reach the high end of 30% to 35% range, and that will be applying to -- that will be applied to Q4 as well. And by Q4, we are expecting to reach the GAAP level profitability.
And for the full year, I think the operating expense overall for the entire year will be very healthy, and we are adopting very effective expense management on this. So we are expecting conservatively guiding -- we will be having 10% to 15% of operating expense increase, and that will be coming from around 15% -- around 10% to 15% increase from the R&D. I think G&A will be relatively stable, as sales and marketing account for another 10% or 15% of increase. So by the fourth quarter, because the fourth quarter will be our largest quarter during the year because of the seasonality, so we are expecting the profitability will be achieved in the fourth quarter.

Operator

The next question comes from Jessie Lo from BofA.

Yu Jie Lo

Thank you, David and team for taking my question. So first question, I would like to ask about our other clients are supposed to SOP this year because I understand that we are lowering the number because of our large clients, but then how about the other clients such as BYD, SIC, Xiaomi, Changan, Leapmotor, Great Wall, et cetera. That's my first question.

Yifan Li

Yes. Thank you. So again, I want to quickly remind people that we're really shipping with a large number of OEMs this year and especially next, right? And a few of them, we didn't have the permission to mention their names, but you have Li Auto, you have Xiaomi, Changan, Great Wall, Leapmotor, Lotus (inaudible) GAC, FAW. So and quite a few other JVs that we haven't announced yet.
So this is -- the aggregate amount for this year is pretty [special] especially the -- I think it's public info that quite a few OEMs, especially like Xiaomi is getting a lot of traction, and we definitely expect significant volume from Xiaomi as well this year. And we're also very hopeful for like Changan and Great Wall, and they're all shipping this year. And so again, when you add them up, we are pretty confident that we will deliver the number we expected.

Yuanting Shi

Yes. And on top of that, for the full year 2024, I think for the volume guidance, Li Auto will still take the majority of our ADAS shipments in 2024. And for the Tier 2, there are several companies include Xiaomi, Changan, Great Wall, Leapmotor and also the...

Yifan Li

Yes. And Li Auto -- yes, there is also another large EV maker that we didn't specify the name for, right,so.

Yuanting Shi

Yes. And each of the companies in the Tier 2, as we just mentioned, will account for around [20,000] to 100,000 units each and the Tier 3 companies, as just David mentioned as well. So add it up together, I think these ADAS clients will deliver around 450,000 unit ADAS LiDAR, in 2024 and adding another around 30,000 to 40,000 or some number around that. We will have total shipments in 2024 to reach over [500,000] units of LiDAR to be shipped.

Yu Jie Lo

And then also my second question is about, is there any update on the DOD (inaudible) lawsuit? And then how much of the loss you expense are we expecting right now?

Yifan Li

Sure. So you're talking about the 1260H, right? So I have an answer for you. Following the company's inclusion on the CMC list, Hesai has faced significant challenges. Additionally, Hesai has been the focus of intense media scrutiny, which has, at times, inaccurately portrayed our business activities. These development highlights urgency and the importance of addressing and rectifying the situation to mitigate the impact on our operation and the stakeholder confidence.
It's clear the misinformation spread by some of the competitors before found their way to the government agencies. With our continuous effort to clear the fact we have successfully convinced the U.S. government and its agencies to revise their evidence and containing certain information about Hesai and it has also been those revisions has been updated publicly.
I would like to clarify and emphasize again that Hesai has strictly operates within the civilian sector and has no connections or affiliation with any military. Our products are designed exclusively for a civilian application, are not designed or validated for military use. We remain undoubted in our commitment to developing market-leading LiDAR technologies that reduce accident, save lives and make global transportation safer for everyone, and protecting the interest of our shareholders remains our top priority.
We filed a lawsuit to defend ourselves. We seek to open dialogue with DOD to better understand why it added us to the list. Ultimately, we want to understand their concerns are very willing to find a mitigation solution together. The lawsuit is ongoing because we are -- because of that we are limited in what we're able to discuss at this time. We'll continue to keep our shareholders and investors updated on any significant development. I hope this answers your question.

Operator

(Operator Instructions) The next question comes from [Zhang Yu] from Huatai Securities.

Zhang Yu

My first question is about the robotaxi era. We noticed that Tesla is about to release the robotaxi on August. What do we feel about the robotaxi industry. Is it warming up in the third quarter or the fourth quarter?

Yifan Li

Sorry, you asked about Tesla, right. And can you repeat the second part of your question?

Zhang Yu

My first question is what we feel about the robotaxi industry, is it warm up -- is it warm up in the third quarter or the fourth quarter?

Yifan Li

Excuse me, [Zhang], would you mind if you repeat your question in Chinese, and we can answer in English.

Zhang Yu

(foreign language)

Yuanting Shi

I think as of now, we didn't guide specifically for the robotaxi business in the second half of the year. But overall, for the entire year of 2024, we believe that the robotaxi business overall account around roughly half of our total revenues in 2024. And in the robotaxi business, we are seeing a very fast ramp up of the non-U.S. business, that includes some of our leading Level 4 players, such as Baidu and Pony.ai. I think for one of the largest U.S. clients we had, I think for them, we are seeing a good positive update seeing that they are reopening their testing rights. I think that's a good sign. But as of now, we didn't account the potential upside in our current guidance.

Yifan Li

So I would answer in a slightly different angle. First is that the fact that Tesla is spending effort in trying to bring robotaxi to more general public and even possibly in China is a good sign, and it's been consistent with what Elon has said and their strategy of believing that in the end, the biggest product, biggest productivity boost is coming from robotaxi, right, so and recognizing that. It does not necessarily mean that they will use LiDAR, but it's pretty clear that they believe there is enormous amount of value being created in this industry. And we are seeing steady development, not the exponential growth for the robotaxi industry globally as people were expecting a few years ago, but it's a steady development.
What I do want to point out is that when we talk about robotaxi, it's a fluid concept in the sense that if you're only talking about steering wheel that's people mover, that type of robotaxi, that's really just one kind of the application. What we see today across the globe on the industry is that you can really just do quite a few Level 4 applications without using the strict concept.
For example, there is robotruck. There's robo sweeper, there's robo grocery delivery box. And if you use that more stretch the definition of robotaxi, those are all growing steadily. We're actually seeing a lot of volumes increase this year on those type of applications in which you need a slightly lower performance LiDAR, more affordable, but they have bigger volume, and the practicality of those technological products are much more tangible than the most challenging application, which is a people mover. So if you look at robotaxi, as a whole, we're actually pretty optimistic that this market will steadily grow. But I don't -- I wouldn't necessarily say we're counting on Q3 or Q4 because we're the biggest player in this industry already, we expect the industry to steadily grow.

Zhang Yu

(foreign language) My second question is about AT512. We see the performance of the AT512 is really strong. Is it possible to replace the (inaudible) in the robotaxi?

Yifan Li

Yes. I think the answer is clearly yes, right? So if you're saying that, do I always expect robotaxi to only use (inaudible) LiDAR. I don't think we ever said that. The truth is that if you look at the latest product launch of the Baidu robotaxi by the way, it's also a long-term partner and have been the investor, they actually use our AT128 series, right? So -- and then I think they publicly said that they are expecting to deliver over 1,000 robotaxi vehicles. So first, I think -- I hope this helps in your assessment of the situation.
Then AT512 is a much more powerful product than 128 in 2 regards. One is it has 8 more times of resolution going from (technical difficulty) right? And the second one is -- and it is expecting to exceed 300 meter range. And I think what's more interesting as we see is that if you look at the name, it's [AT] because it's the similar architecture of one-d scanning. So the beauty of our architecture is that we could go with a more affordable model, which is ATX from the AT128 platform, and we go the other direction of AT512, which is a much more powerful product also with the same platform.
So I think the takeaway is that I publicly said this, everybody wants to ride on the wave of the Moore's law. But if you carefully read what's in the Moore's law, there are really 2 ways to do that. One is you keep similar performance. And over every 18 months or even shorter amount of time, you can half the price or you can keep the similar price level and then you can greatly enhance your performance, as I said 8x resolution with a similar price range, which is, of course, AT512.
And then, we expect the higher-end AT512 platform to be widely adopted for the Western -- the European, American OEMs for their Level 3 application, and we expect the ATX to be the affordable model. It's a little brother to be widely used by the C OEMs, [Level 2+] application. And we're very glad that for both assumptions, we already have enough data points, as design wins, both globally and especially in China, and there are many customers have already decided to pick up for the ATX. So I think the Moore's law implementation in both paths are already being fully validated.

Operator

The next question comes from Michelle Jing from HTI.

Ziqi Jing

Hi, everyone. This is Michelle, I'm so excited, of course, to hear our wonderful performance and also our innovation. And my question is kind of based on the questions from the previous analyst. As you talked about penetration rate increased tremendously, and we expect more LiDAR product that's going to be used in [100,000 to 150,000] priced product vehicle models, I mean. So as you previously talked about the price expectations, can you please share how does the company view and respond to the future competition? And on top of the competition, can you please talk more about your future cost and scale optimization strategy and just strategy in general?

Yifan Li

So your question is on the price competition becoming more intense, as we dive into the category of below RMB 150,000, how do we fight this competition, as a company strategy wise, right? So I think the biggest strategy we have on this is the internalization and in-house ASICs, as we always explained, right? So China market is very interesting in the sense that it's almost relentless in wanting something that is even slightly cheaper. There is no secret on that. And we have to address that, and we have, right?
So -- and instead of just losing money to win business, we work on innovation to [own out our] supply chain and [assembly] and to continue to have better integration and internal development to reduce the cost to return to the reasonable margin that we expect to be at. I think it's -- I'm pretty confident to say that we are on the right path, and we were the earliest one in trying to do that in the industry, and we've gone furthest in the internalization rate of our product, as well as just a sheer amount of development on the number of semiconductors we have as a company.
And on the other side, I do want to point out that price isn't the only factor in any competition, anywhere else, even in China because if you only want something that's extremely chip -- cheap, you really just don't have to use LiDAR. Why do people use LiDAR at all? So I think the reason for most OEMs is that they want to build a car that is either really smarter or at least perceived to be smarter, so -- and as intelligent driving.
For that reason, being able to tell your customer, the OEMs being able to tell your customers that we are equipped with best Hesai LiDAR with the highest performance in the industry, with the biggest brand, and this is also the similar platform that most of the world's renowned car makers are using. As we said, 6 -- we have collaborations with 6 out of the 10 players in different forms. That is actually very helpful to Chinese customers.
So instead of asking the OEM to pay for it without the justification, we try to see as a way to help promoting the OEMs product. The money they pay on LiDAR is supposed to give [them a] ROI of multiple [apps] because they can recruit the investment by having a much better vehicle volume sales. So I think that's the goal. And for that reason, we need to control our costs first, and in the same time, continue to build our brand and continue to expand globally to make this product, the go to LiDAR for every vehicle. And then in the end, we will be able to penetrate hopefully to all of the passenger vehicles.

Operator

Thank you. That does conclude the question-and-answer session. I will turn the call back over to the company for any closing remarks.

Yuanting Shi

Thank you, once again for joining us today. If you have any further questions, please feel free to contact our IR team. This concludes today's call, and we look forward to speaking to you again, next quarter. Thank you, and goodbye.