Veggie food firm Quorn says it will change “misleading” packaging on its sausage roll packs after a barrage of criticism on social media.
The company, famous for its meat substitute food and meals, was mocked for its description hidden on a packet of 12 rolls.
Dan Douglas bought a pack from a supermarket in Sydenham, London but he highlighted an asterisk on the packaging which points out that they could be served as “12 mini rolls when cut into 4’s”.
“Have you ever seen something so brazen,” he asked.
have u ever seen anything so brazen pic.twitter.com/WYqW3UsEK3
— Dan Douglas (@dandouglas) December 2, 2017
His tweet drew hundreds of responses and has been retweeted almost 25,000 times. And it also prompted Quorn to take action.
Bet it could be a 24 pack of you actually put effort into this.
— Emperor Bob (@wdwvacationdad) December 3, 2017
By this logic you can neck a bottle of wine in one go and it only counts as a glass I think.
— Kev (@KevBLloyd) December 3, 2017
It said in a tweeted reply: “Here at Quorn, we like to think of ourselves as honest and humble, not brazen or confusing. As a result, we’re going to be changing our Quorn Sausage Rolls packaging in the New Year.”
@dandouglas Hi Dan. Here at Quorn, we like to think of ourselves as honest and humble, not brazen or confusing. As a result, we’re going to be changing our Quorn Sausage Rolls packaging in the New Year.
— Quorn Foods UK (@QuornFoods) December 5, 2017
An official response from the company said the issue would be addressed when the next packaging print run was undertaken in the new year.
It added: “Having seen the comments from consumers over the weekend, we agree that the product descriptor has the potential to cause confusion.”