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Quorn to change '12 pack of sausage rolls' after Twitter mockery

Quorn’s asterisk has galled hundreds of Twitter users (Nigel Roddis/Bloomberg via Getty Images)

Veggie food firm Quorn says it will change “misleading” packaging on its sausage roll packs after a barrage of criticism on social media.

The company, famous for its meat substitute food and meals, was mocked for its description hidden on a packet of 12 rolls.

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Dan Douglas bought a pack from a supermarket in Sydenham, London but he highlighted an asterisk on the packaging which points out that they could be served as “12 mini rolls when cut into 4’s”.

The 12* that has caused so much fuss – and will now be changed (Dan Douglas/Twitter)

“Have you ever seen something so brazen,” he asked.

His tweet drew hundreds of responses and has been retweeted almost 25,000 times. And it also prompted Quorn to take action.

It said in a tweeted reply: “Here at Quorn, we like to think of ourselves as honest and humble, not brazen or confusing. As a result, we’re going to be changing our Quorn Sausage Rolls packaging in the New Year.”

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An official response from the company said the issue would be addressed when the next packaging print run was undertaken in the new year.

It added:  “Having seen the comments from consumers over the weekend, we agree that the product descriptor has the potential to cause confusion.”