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Results for digital subscriptions of AS Ekspress Grupp in the 2nd quarter of 2022

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Ekspress Grupp
Ekspress Grupp

The number of digital subscriptions of AS Ekspress Grupp increased by 34% year-over-year in the Baltic States (2nd quarter: 4%, first six months: 12%) and totalled 151 322 at the end of June.

  • The number of digital subscriptions of AS Ekspress Meedia that publishes the news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and several popular magazines increased by 22% year-over-year (2nd quarter: 7%, first six months: 12%) and totalled 84 072.

  • The number of digital subscriptions of AS Õhtuleht, 50% of which is owned by Ekspress Grupp, increased by 38% year-over-year (2nd quarter: -7%, first six months: 6%) and totalled 22 281.

  • The number of digital subscriptions of Geenius Meedia OÜ increased by 55% year-over-year (2nd quarter: 1%, first six months: 10%) and totalled 4 523.

  • In Latvia, the number of digital subscriptions of Delfi A/S increased by 40% year-over-year (2nd quarter: 1%, first six months: 4%) and totalled 18 190.

  • In Lithuania, the number of digital subscriptions of Delfi increased by 84% year-over-year (2nd quarter: 8%, first six months: 28%) and totalled 22 256.

Chairman of the Management Board of Ekspress Grupp Mari-Liis Rüütsalu comments:

“As compared to last year, the number of digital subscriptions of Ekspress Grupp continued to demonstrate fast growth; however, the growth rate decelerated slightly in the 2nd quarter. One the one hand, this slowdown is, as expected, due to the reference base of previous periods which keeps getting higher and higher. On the other hand, growth was also impacted by our marketing campaigns where the prices of the subscriptions of new customers were less than 1 euro but that we do not include in the number of digital subscriptions. We will be able to witness the positive impact of the campaigns in the second half of the year.”

Detailed overview of digital subscriptions

 

30.06.2022

31.03.2022

change

31.12.2021

change

30.06.2021

change

AS Ekspress Meedia

84 072

78 799

7%

74 873

12%

69 082

22%

AS Õhtuleht Kirjastus

22 281

23 935

-7%

20 992

6%

16 102

38%

Geenius Meedia OÜ

4 523

4 461

1%

4 100

10%

2 913

55%

Delfi AS (Latvia)

18 190

18 060

1%

17 549

4%

12 977

40%

Delfi UAB (Lithuania)

22 256

20 550

8%

17 433

28%

12 092

84%

Total Ekspress Grupp

151 322

145 805

4%

134 947

12%

113 166

34%


One of the long-term goals of Ekspress Grupp is to increase the volume of digital subscriptions to 340 thousand subscribers in the Baltic States by the end of 2026 which is approximately 2.5 times higher than at the year-end 2021.


Signe Kukin
Group CFO
AS Ekspress Grupp
Telephone: +372 669 8381
E-mail address: signe.kukin@egrupp.ee


AS Ekspress Grupp is the leading Baltic media group whose key activities include web media content production, publishing of newspapers, magazines and books. The Group also operates an electronic ticket sales platform and ticket offices in Estonia and Latvia. Ekspress Grupp that launched its operations in 1989 employs more than 1400 people, owns leading web media portals in the Baltic States and publishes the most popular daily and weekly newspapers as well as the majority of the most popular magazines in Estonia.


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