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Results of digital subscriptions of AS Ekspress Grupp in the 4th quarter of 2022

Ekspress Grupp
Ekspress Grupp

The number of digital subscriptions of AS Ekspress Grupp increased by 12% year-over-year across the Baltic States (6% in the 4th quarter) and totalled 146,608 at the end of December.

  • The number of digital subscriptions of AS Delfi Meedia that publishes the news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and several popular magazines increased by 14% year-over-year (10% in the 4th quarter) and totalled 85,551.

  • The number of digital subscriptions of AS Õhtuleht Kirjastus, 50% of which is owned by Ekspress Grupp, increased by 7% year-over-year (-4% in the 4th quarter) and totalled 22,530.

  • The number of digital subscriptions of Geenius Meedia OÜ increased by 37% year-over-year (9% in the 4th quarter) and totalled 5,616.

  • In Latvia, the number of digital subscriptions of Delfi A/S increased by 5% year-over-year (1% in the 4th quarter) and totalled 14,131.

  • In Lithuania, the number of digital subscriptions of Delfi increased by 8% year-over-year (8% in the 4th quarter) and totalled 18,780.


Comments by the Chairman of the Management Board of Ekspress Grupp, Mari-Liis Rüütsalu:

“The number of Ekspress Group's digital subscriptions continued to grow rapidly in all Baltic States in 2022 and has increased the sales revenue of our digital subscriptions. The growth proves that the paid content model is sustainable and has an increasingly important role in the revenues of our media businesses. Although consumer spending in the Baltic States is under increasing scrutiny due to inflation and general price increase, the last year’s turbulent events kept readers' interest in independent journalism high.

In Estonia, the number of subscribers of Delfi Meedia, the subsidiary with the largest number of digital subscribers, grew the most, by nearly 11,000 or 14% year-over-year. Geenius Meedia demonstrated the fastest growth last year, the digital subscriptions up 37% or by more than 1,500.

The number of digital subscriptions of Delfi in Latvia and Lithuania was affected by changing the packages to be similar to those of Estonia. While in Latvia and Lithuania previously narrower content packages of different Delfi topics were offered and each product was counted as digital subscription separately, in the 4th quarter of last year we introduced a unified package-based logic, giving the digital subscribers broader access to all Delfi content. As a result of the bundling, the number of digital subscriptions in Latvia and Lithuania decreased, but the average digital subscription price increased.

We are on track to meet our targets and aim to provide digital paid content to at least 340 000 readers by 2026. „


Detailed overview of digital subscriptions

 

31.12.2022

30.09.2022

change

31.12.2021

change

AS Delfi Meedia

85 551

77 920

10%

74 873

14%

AS Õhtuleht Kirjastus

22 530

23 548

-4%

20 992

7%

Geenius Meedia OÜ

5 616

5 162

9%

4 100

37%

Delfi AS (Latvia)

14 131

14 012

1%

13 446

5%

Delfi UAB (Lithuania)

18 780

17 370

8%

17 320

8%

Ekspress Grupp total

146 608

138 012

6%

130 731

12%


Due to a change in accounting principles for digital subscriptions in Latvia and Lithuania in the 4th quarter 2022, the adjusted comparative figures for the last four quarters are presented below:

 

31.12.2021

31.03.2022

30.06.2022

30.09.2022

31.12.2022

AS Delfi Meedia

74 873

78 799

84 072

77 920

85 551

AS Õhtuleht Kirjastus

20 992

23 935

22 281

23 548

22 530

Geenius Meedia OÜ

4 100

4 461

4 523

5 162

5 616

Delfi AS (Latvia)

13 446

13 746

13 224

14 012

14 131

Delfi UAB (Lithuania)

17 320

19 039

17 522

17 370

18 780

Ekspress Grupp total

130 731

139 980

141 622

138 012

146 608


The Group only counts as a digital subscription orders with a value of more than 1 euro in a calendar month, which are separately invoiced and can be terminated separately at any time.

One of the long-term goals of Ekspress Grupp is to increase the volume of digital subscriptions in the Baltic States to 340 thousand subscribers by the end of 2026 which is approximately 2.5 times higher than at the year-end 2021.


Signe Kukin
Group CFO
AS Ekspress Grupp
Telephone: +372 669 8381
E-mail address: signe.kukin@egrupp.ee


AS Ekspress Grupp is the leading Baltic media group whose key activities include web media content production, publishing of newspapers, magazines and books. The Group also operates an electronic ticket sales platform and ticket offices in Estonia and Latvia. Ekspress Grupp that launched its operations in 1989 employs over 1400 people, owns leading web media portals in the Baltic States and publishes the most popular daily and weekly newspapers as well as the majority of the most popular magazines in Estonia.