The two towns are 20 miles apart.
When pressed about the government’s levelling-up programme, the chancellor – speaking from the Manchester market – tried to use his surroundings to strengthen his argument.
Sunak said: “It is not just about being in the North by the way, we’re here in Burnley but if you are growing up in a village in the South West or even on the South Coast, people want to feel opportunity is there for them, wherever thy happen to be.
“I put it down to two things.
“One is having pride in the place you call home and a lot of what we announced yesterday, the levelling-up fund – bids like Burnley Market, the world-famous Burnley Market – benefitting from £20 million of investment.
“That’s going to create jobs. It is about improving the everyday infrastructure of our communities.”
The mix-up is particularly embarrassing considering Sunak’s budget has just put so much investment into Bury Market.
The £20 million set aside for the Mancunian area has been described as a “generational boost” to refurbish market kiosks, improve access and address repair issues.
The chancellor’s comments did come after BBC Breakfast presenter Ben Thompson told Sunak he was from Burnley, which may have explained his confusion – but his critics remained unimpressed, especially as the Tories have a reputation for being disconnected from the north of England.
One person tweeted: “Lol at Rishi Sunak showing how much the tories care about the North, by talking about Burnley’s World famous market. While sat in Bury Market.”
Rishi Sunak described Bury Market, while at Bury Market this morning, as the "world famous Burnley market".
— Rachel Wearmouth (@REWearmouth) October 28, 2021
— Dravid Bown #GTTO (@FantazeeCafe) October 28, 2021
Bury, Burnley, Blackburn, Blackpool…all the same, these northwest outposts 🙄
— Jo Lake (@Joanne_Lake) October 28, 2021
At the world famous BURY market this morning.
Chancellor Rishi Sunak, just called it Burnley, despite all the signs telling him exactly where he is…
There’s good news for @BuryMarket with £20m of funding part of a wider £65m plan for #Bury & Radcliffe.@BBCRadioManc#Budgetpic.twitter.com/Ch0xLS3ayX
— Sanny Rudravajhala (@SannyR1985) October 28, 2021
Oops! Fellow Lancastrians won't be happy. Rishi sitting among the famous black puddings of Bury Market just called it "Burnley Market" twice
— David Oliver (@mancunianmedic) October 28, 2021
Something from the world-beating Burnley market, maybe ... which means that he'll go hungry as he was actually in Bury!
— Sarah Pegg🏴#ScottishIndependence (@sarahpegg9) October 28, 2021
Lol at Rishi Sunak showing how much the tories care about the North, by talking about Burnley's World famous market. While sat in Bury Market.
— Fish. Dark. (@DarknessFish) October 28, 2021
Interesting that Chancellor Rishi Sunak is talking @BBCBreakfast about Burnley market while sitting in Bury market. Photo op yes, attention to detail & really caring? No.
— Christine Morgan (@Chris5anne) October 28, 2021
This article originally appeared on HuffPost UK and has been updated.