UK markets closed
  • FTSE 100

    7,032.30
    -46.12 (-0.65%)
     
  • FTSE 250

    22,948.83
    -101.67 (-0.44%)
     
  • AIM

    1,251.11
    +3.84 (+0.31%)
     
  • GBP/EUR

    1.1713
    -0.0024 (-0.20%)
     
  • GBP/USD

    1.3908
    -0.0050 (-0.35%)
     
  • BTC-GBP

    29,643.55
    -246.45 (-0.82%)
     
  • CMC Crypto 200

    955.03
    +5.13 (+0.54%)
     
  • S&P 500

    4,395.26
    -23.89 (-0.54%)
     
  • DOW

    34,935.47
    -149.03 (-0.42%)
     
  • CRUDE OIL

    73.81
    +0.19 (+0.26%)
     
  • GOLD FUTURES

    1,812.50
    -18.70 (-1.02%)
     
  • NIKKEI 225

    27,283.59
    -498.81 (-1.80%)
     
  • HANG SENG

    25,961.03
    -354.27 (-1.35%)
     
  • DAX

    15,544.39
    -96.11 (-0.61%)
     
  • CAC 40

    6,612.76
    -21.01 (-0.32%)
     

TikTok users are ‘speechless’ after learning the secret reason why Ritz crackers have ridges: ‘My life is a life’

·2-min read

Why do Ritz Crackers have ridges? 

It’s a question you probably could’ve lived your entire life without asking — let alone knowing the answer to.

Decode and demystify Gen Z's latest online slang terms with In The Know's new glossary.

But now, thanks to a viral video, it’s become a pressing issue for millions of social media users. It all started when the snack food brand launched its own TikTok account, then posted a clip sharing the “real” reason that Ritz Crackers have ridges.

For months now, food companies have found ways to make waves on TikTok. Last year, Chipotle went viral after claiming that its tortillas could be used as a fork. A few months later, a TikTok user drew millions of views after sharing the “apology letter” they received from McDonald’s

Meanwhile, the Ritz video has plenty of users scratching their heads.

To view this content, you'll need to update your privacy settings.
Please click here to do so.

In the clip, Ritz claims that the ridges on its crackers are actually used for cutting cheese. As the video shows, you can apparently use the snacks like some sort of tiny, tasty pizza cutter.

Many TikTok users were blown away by the reveal, although some asked how true it was.

10 Beauty Products at Nordstrom for Under $30:

“I’m not feeling OK after this,” one user wrote.

“My whole life is a lie,” another added.

“I am speechless,” another wrote.

Ritz, by its own admission, might be playing fast and loose here. The company followed up in the video’s comments to explain that, of course, this wasn’t the original reason for the crackers’ shape. That said, the brand was also quick to add that even if its explanation is “made up,” it’s now the official truth. 

“But we’re Ritz we’re allowed to [decide this],” the company wrote in one comment. 

Still, what’s the actual reason why Ritz Crackers have ridges? That, we may never know.

Update your sweatsuits with these lightweight loungewear pieces!

In The Know is now available on Apple News — follow us here!

If you enjoyed this story, read more about what muñañyo means on TikTok.

More from In The Know:

Woman claims neighbor called police over her “dressing inappropriately”

The “best iron I’ve ever owned”: Amazon shoppers love this 2-in-1 hair straightener and curler

These inexpensive silky-soft pillowcases on Amazon are good for your hair and your skin

The 3 most affordable meal delivery kits for cooking at home

The post Ritz Crackers leaves TikTok ‘speechless’ with bizarre snack food secret appeared first on In The Know.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting