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Secret Escapes taps Old Mutual for £52m in 'great signal to markets'

Secret Escapes boasts a global membership of 50 million people - Getty Images Contributor
Secret Escapes boasts a global membership of 50 million people - Getty Images Contributor

Luxury holiday discount firm Secret Escapes has secured £52m in funding from Old Mutual, providing “a great signal to markets” eyeing its future listing.

The fresh capital is the latest in a string of investments in the online travel company and takes the total equity raised by Secret Escapes to more than £150m.

Secret Escapes chief executive and founder Alex Saint told The Daily Telegraph that Old Mutual differed from previous “early stage funders” such as Google Ventures and Octopus Investments. The fund manager brought “a completely different perspective” to the firm he set up in 2011.

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While Mr Saint insisted an initial public offering (IPO) was not the only move Secret Escapes is targeting, he said a listing “is definitely one of the options open to us”.

“Old Mutual is another step along that path,” he said. “They have a great view of the public sphere; most of their investments are listed.

Europe's best-kept secrets: 20 places you'd never thought to visit
Europe's best-kept secrets: 20 places you'd never thought to visit

“Clearly, if [an IPO] is the route we plan to go down, Old Mutual’s experience will be invaluable,” Mr Saint added.

Secret Escapes, whose primetime TV advertising has been fronted by Holby City actress Camilla Arfwedson, boasts 50 million members worldwide, 20 million of which are in the UK.

In October the firm raised £83m through a series D investment and debt facility from Singapore's Temasek, existing investor Idinvest Partners and Silicon Valley Bank.

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Luxury Spa Breaks

Despite the size of its investment, Old Mutual will not have a member on Secret Escape’s board. The fund manager will be represented by a board observer instead. “They [Old Mutual] are already talking about potential M&A deals,” Mr Saint said.

Dan Nickols and Richard Watts, UK small and mid-cap portfolio managers at Old Mutual Global Investors, said Secret Escapes had become “a clear leader in the travel sphere; building a database of loyal travellers”.

Secret Escapes was advised by lawyers from Taylor Vinters. Old Mutual was assisted in its due diligence by accountants from EY.