Yahoo Finance See Beyoncé Pose in Rare Shot with Her Daughters Blue and Rumi in New Ivy Park Campaign
Beyoncé's daughters are showing off their Ivy Park style!
The singer stars in a new ad for her IVY PARK x adidas clothing line, enlisting daughters Blue Ivy, 9, and Rumi, 4, whom she shares with husband JAY-Z, to model pieces from the Halls of Ivy collaborative collection.
About halfway through the clip, the 40-year-old matches her daughters in black-and-white houndstooth printed outfits. Beyoncé smiles at the camera while holding Rumi against her hip as Blue stands behind them and holds a soccer ball.
"WELCOME TO THE HALLS OF IVY," read the caption shared alongside the ad on social media. The collection launches exclusively for 24 hours on Adidas' website on Dec. 9 before being released globally on Dec. 10, according to WWD.
Ivy Park/Twitter
The ad also features several other celebrity children, including Kobe and Vanessa Bryant's daughter Natalia and Ryan Philippe and Reese Witherspoon's kids, Ava and Deacon.
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WELCOME TO THE HALLS OF IVY
Join now at https://t.co/4s0odgftlJ.#adidasxIVYPARK #HALLSOFIVY pic.twitter.com/wkVHp41K5U— IVY PARK (@WeAreIvyPark) November 30, 2021
RELATED: See Beyoncé with Daughter Blue Ivy, 9½, and Twins Rumi and Sir, 4, in New IVY PARK Kids Ad
Back in August, Beyoncé's daughters Blue and Rumi plus son Sir, 4, were featured in a cowboy rodeo-themed campaign for IVY PARK X adidas.
In the clip, Beyoncé is seen matching her younger two in all blue outfits, and in another shot, the proud mom walks beside Blue, who is nearly as tall as the star. Sir is also shown in a blue cowboy hat in another moment.
In February, Blue appeared alongside her mom for the "Icy Park" capsule collection, posing side-by-side with Beyoncé in a vibrant graphic-print puffer jacket and matching bottoms in the same color pattern.
Beyoncé's mother Tina Knowles-Lawson gave a sweet shoutout to her granddaughter on social media at the time, revealing that Blue wasn't actually scheduled to pose in the campaign.
"My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park," Knowles-Lawson captioned an Instagram post. "Swing your hair Blue!!!!! She inserted herself into this shoot. No she was not supposed to be in it! She was just hanging out and got dressed and I guess she said 'I'm not gonna tell you what I could do I'm gonna show you.' I love that aggressive spirit My Blue Blue!!!!"
