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Shop London: beauty entrepreneur Jamie Genevieve hosts make-up tutorial

Naomi May
·1-min read
 (Jamie Genevieve)
(Jamie Genevieve)
Shop London
Shop London

Given that we have hardly moved from our swaddling sweats for much of the past year, the fact that life is resuming its former status is a lot to get to grips with.

Even more bewildering is the realm of beauty, hell, even make-up (remember make-up?). In a nationwide study, a quarter of once well groomed British women cannot remember the last time they dusted off their once impressive collection.

Well, luckily for Standard readers, we’ve tapped beauty entrepreneur Jamie Genevieve to host an exclusive make-up tutorial, as part of our second Shop London event to share tips and tricks and rejig our memory on the basics.

Using a mixture of her namesake brand VIEVE, which launched last year to rapturous applause, and a handful of her go-to products, Genevieve takes us step-by-step through how to apply make-up once again.

The entire VIEVE range is vegan and is made up of the essentials - and the essentials done right. You’ll find nude matte lipsticks, liners, highlighters and eyeshadow palettes with quality and performance at the forefront. We can tell you - they live up to the hype.

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For the beauty buffs among us, you’re also in for a treat because there’s a series of stellar, skin-loving beauty brands that are offering exclusive discounts as part of Shop London. Find out more about them here.

There’s now no excuse not to be seriously glowing. Click here for more information on Shop London.

Read More

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Shop London directory: All the brands taking part with exclusive discount codes

Shop London beauty: All the independent skincare, hair and makeup brands taking part

Shop London: Our top picks from beauty brands taking part

Shop London: join Face Gym’s free at-home virtual facial

Shop London fashion and jewellery: All of the independent brands taking part