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A Shoreditch startup has raised $6 million for its music discovery and gig ticketing app

Sam Shead
foo-fighters-grammy
foo-fighters-grammy

AP / Matt Sayles

London startup Dice has raised $6 million (£4.5 million) for its music discovery and gig ticketing app, bringing total investment in the company up to $10 million (£7.6 million).

The app, founded in 2014 by Phil Hutcheon, allows people to trawl through a list of upcoming gigs in their area and purchase tickets at face value without paying the booking fees that other ticketing websites add on. The app also stores tickets so that users don't have to wait for them to be posted or print them off themselves.

The Series A funding round was led by Evolution Equity Partners, with participation from existing investors White Star Capital, Designer Fund, and Kima Ventures, along with several music industry angel investors.

Dice said it will use the capital to further develop its app and fund the company's expansion across Europe and North America.

Since launch, over 700 musicians have sold their tickets on Dice including Taylor Swift, Disclosure, Jamie XX, George Ezra, Skepta, Jack White, Four Tet, and Justin Bieber. Tickets sold via the Dice app are sourced directly from artists, promoters and venues. 

The company, which has 42 employees and is actively against touting, has previously been backed by DeepMind founders Demis Hassabis and Mustafa Suleyman who sold their AI company to Google for a reported £400 million in 2014.

It's also got the support of Matt Miller, whose design studio, ustwo, created the Monument Valley app.

"I would never have backed Dice without Phil," Miller told Business Insider earlier this year. "Phil is the man we’re betting on. He is incredible and finding those great founders is not easy."

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