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Singapore-based Nimbly gets $4.6M to help businesses automate their standard operating procedures

Catherine Shu
·2-min read

Many work teams, especially stores and restaurants, rely on manual spreadsheets to ensure their operations are running smoothly. Based in Singapore, Nimbly develops software that automates more of that process. Its features include digital checklists, inventory management and field audits that can be accessed through a mobile app. The startup announced today it has raised $4.6 million in pre-Series A funding, led by Insignia Ventures Partners, with participation from Sovereign’s Capital and Saison Capital.

Founded in 2018 by Daniel Hazman and Jonathan Keith, Nimbly is currently used by more than one hundred organizations in seven countries, including Indonesia, Singapore, Malaysia and the United States. Most of Nimbly’s users are in the retail or food and beverage industries, and include KFC, Kopi Kenangan, 7-Eleven and Under Armour. Some clients also come from the fast-moving consumer goods and agriculture sectors, like Cargill and Wilmar.

The new funding brings its total raised to $5.7 million and will be used for Nimbly’s Southeast Asia expansion, including a new partnership with restaurant operator Express Food Group, and adding products like more analytics, mystery shopper and employee training.

Nimbly is designed to replace spreadsheets, emails and messaging apps by combining their functionalities into one app. This includes checklists, audits and live video to ensure that standard operating procedures are followed across all locations. For example, restaurants may use Nimbly to see if food safety and hygiene standards are being followed. FMCG companies can use it to track inventory at stores and share information about how their sales and promotions compare to competitors, while use cases for agriculture include verifying that suppliers are following sustainability measure at their farms.

In a statement, Insignia Venture Partners founding managing partner Yinglan Tan said, “SaaS enterprise is an emerging vertical in Southeast Asia with more businesses of all sizes and across industries seeking to transition and even upgrade their capabilities to software tools. That makes us very excited to have partnered with Daniel, Jonathan and their team at Nimbly as they lead this space in building software stack capable of serving the operational needs of companies first in Southeast Asia, and then globally.”