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Sneak peek at the new Ikea x Sonos collection
'Many people dream of built-in sound systems, but few can afford it,’ says Björn Block, business leader for Ikea Home Smart.
Björn is making reference to Ikea’s new collaboration – or rather ‘long-term partnership’ with Sonos. SYMFONISK is the name of their collaborative efforts, and as was revealed during Ikea’s annual Democratic Design Day, the first product is already within earshot.
Research has shown that for many people music is the one most crucial ingredient to boost the mood at home; it creates meaning and enhances experience.
A few years ago, Ikea, after realising the need to learn more about the impact of sound, set out on a journey that soon led to California – and to Sonos.
The American electronics company, known to be experts on wireless sound technology, proved to be the perfect collaborator. Now, they’re working together to democratise sound. Their collaboration was first announced in December 2017, but the recent Democratic Design Day offered a sneak peek of what’s to come.
'Sonos’ company culture is very similar to that of Ikea,' says Björn. 'Our shared values and beliefs made us connect from day one. When the actual work started, we felt that we were the perfect match in every way.
'Our goal is for our collective work to save space, get rid of cords, make clutter invisible, and bring sound and music into the home in a more beautiful way.’
The first SYMFONISK prototype is a 'great sounding wi-fi speaker that works with all Sonos products' and is designed to be beautifully integrated with home furnishings. Brackets make it possible to use the speaker as a shelf, or to put it under a METOD kitchen cabinet, and more.
The SYMFONISK range will be available in 2019.
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