DGAP-News: The Social Chain AG / Key word(s): Investment/Takeover
Social Chain AG acquires Clasen Bio and consolidates its food subsidiaries in the new Food Chain GmbH
Berlin, 17 November 2020. Expanding into the future market of organic food: Social Chain AG (WKN: A1YC99) acquires Carl Wilhelm Clasen GmbH with its Clasen Bio brand and LGR Nuss & Trockenfrucht Veredlungs GmbH & Co KG. Clasen Bio, together with the other food brands of Social Chain, will be integrated into the new Food Chain GmbH, a wholly owned subsidiary of Social Chain AG. Other subsidiaries of Food Chain GmbH are KoRo (57% share), 3Bears (15%) and VYTAL (12.5%). Revenue performance of Food Chain is focused on strong growth: In 2020 revenue is EUR 70 million (pro forma consolidated). An increase to EUR 100 million is expected in 2021. In the 2022 financial year, revenues are expected to increase to around EUR 140 million.
Following the acquisition of Clasen Bio, Social Chain AG is raising its revenue forecast for 2020 by 15 percent to EUR 230 million.
Wanja S. Oberhof, CEO of Social Chain AG: "Food communities and food brands will be a key growth segment for Social Chain AG. With its organic and Demeter products Clasen Bio meets a sustainable consumer trend towards healthy food. With our social media expertise we can provide Clasen Bio with new and efficient marketing and sales opportunities."
Thomas Bönsch, Managing Director at Clasen Bio: "Social Chain is the ideal partner for our company. Social Chain AG's outstanding social media knowledge is the strategic lever to develop Clasen Bio into a modern direct-to-consumer brand. For Clasen Bio this means a quantum leap in terms of marketing and sales".
Clasen Bio currently sells its products primarily through food retailers. The company also uses e-commerce platforms and its own online shop for direct sales to end customers. Focus lies on the Clasen Bio brand with currently around 85 products in eight categories: nuts, dried fruits, snacks, seeds, cereals, pulses, powders and specialty flours. Since December 2019 Clasen Bio has also been Demeter-certified and now offers a range of 15 products under this prestigious eco-label.
Food Chain: Own brands and food communities with focus on direct sales to end customers
Besides Clasen Bio the new Food Chain GmbH is home to three more brands:
Social Chain AG will support its subsidiary Food Chain with its extensive social media expertise. The focus is on direct marketing of products to end customers. In doing so, it can also rely on existing reach. The Social Chain community "Love Food" has 6.7 million followers on Instagram and 3.1 million fans on Facebook. This makes "Love Food" one of the most successful food communities of a social publisher worldwide.
Wanja S. Oberhof: "The new Food Chain ensures impact and transparency in an important product segment of Social Chain. We see a multitude of cooperation opportunities and synergy effects between the brands within Food Chain, from production and logistics to marketing, sales and internationalisation processes. Through further acquisitions, we will also strengthen our position as a modern social media brand owner in the food market of the future. Food Chain is a prime example of our strategy of combining e-commerce and social media. Our integrated knowledge of social media and social commerce is the most important factor for driving the organic growth of our own brands efficiently and dynamically."
The content of this press release is for information purposes only and does not constitute investment advice or other recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The information provided cannot replace investment advice.
17.11.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The Social Chain AG
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